Jeff Boyd is the founder and chairman of MTE. Prior to that, he served as the president and co-owner of Luggage Free, where he managed day-to-day global operations, which expanded to include an operational footprint in over 100 countries before the company was acquired by a strategic partner in 2019.

With a background in finance, Jeff brings a data-driven approach to guiding business development, consumer behavior, and digital marketing initiatives. He has a degree in Finance from the University of North Texas. In his free time, Jeff is a notorious oenophile and cyclist. If he's not on the bike or in the cellar, he enjoys traveling the world with his wife and two children.

If you’re in the market for an alternative to excessive caffeine but still need a boost in your day-to-day routine, you’ll enjoy today’s conversation with an incredible guest, Jeff Boyd. He’s the Co-Founder of MTE – a daily wellness companion for feel-good energy, mood, motivation, focus, and stress resilience that won’t make you jittery or impact your sleep.

In this episode, Jeff dives into the specifics of MTE, highlighting the key ingredients and doses that differentiate it from the plethora of energy drinks in the market. Jeff's journey is one that resonates deeply with me. After selling his last business, Jeff was driven by a vision to craft a product that blends health and wellbeing with clean, sustainable energy – something needed in our fast-paced world.

What sets MTE apart is its unique blend of nootropics, offering better focus and energy than caffeine, minus the jitters or crash, all while balancing mood and promoting restorative sleep. It's a homegrown product, built with integrity and a clear understanding of what we truly need. If you want to try MTE yourself, visit getmte.com/luke to automatically get 20% off your first order.

Beyond the product itself, Jeff shares his journey as an entrepreneur, offering invaluable insights into the process of bringing an innovative idea to life – discussing the challenges and triumphs of creating a product that disrupts the traditional energy drink market.

Jeff's perspective is a refreshing take on what it means to create a product that genuinely serves our wellbeing. His story is a testament to innovation, dedication, and the entrepreneurial spirit, providing inspiration and practical advice for anyone looking to make their mark.

 
 

DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.

 

LISTEN

WATCH

(00:00:09) Disrupting the Energy Drink Industry with MTE

(00:18:22) Unboxing the Skillset of a Successful Entrepreneur

  • Finding a trustworthy manufacturing partner 

  • How Jeff knew he was built to be an entrepreneur

  • Addressing the fear of failure and what it’s like being an entrepreneur

  • The benefit of having family members who are entrepreneurial 

  • Angel Farms Retreat in Hawaii

  • The downside to being risk averse

  • Benefits to building risk tolerance 

(00:43:29) MTE Production: Taste Testing & Sourcing Unique Ingredients

  • Creating a product with solid efficacy that tastes good

  • The process of productive taste testing 

  • Special ingredients to MTE’s sustainable energy

  • Hacks for traveling with supplements or biohacking devices

(00:54:30) Exploring Better-for-You Alternatives to Caffeine & Effective Dosing

  • Alternatives to caffeine that are better for you

  • Avoiding post-energy drink anxiety

  • How we metabolize caffeine differently over time

  • Using MTE with coffee

  • The superpower of saffron

  • Focusing on effective dosing to move the needle vs. marketing ploys

  • Why green tea products don’t make you jittery

(01:14:57) Advice for Aspiring Entrepreneurs & New MTE Product Preview

  • Words of wisdom for aspiring entrepreneurs 

  • Creating a disruptive product in the energy drink industry

  • What to expect from future MTE products launching soon

  • Growing with constructive feedback and positive testimonials

  • Check out Rondel Jewelry and The Laundress

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