[00:00:00] Luke Storey: How does a guy like you get into discovering this incredible molecule HypoChlor acid? I love when someone niches down on something so specific, which is why I like having conversations about things like this.

[00:00:14] Justin Gardner: Sure, we're gonna get niche. Um, my background was in helping launch products into a hospital space.

[00:00:21] Justin Gardner: So specifically worked a lot in regenerative medicine and wound care and we would launch a bunch of really kind of expensive. Um, skin grafts, um, bioengineered, um, skin substitutes. And while I was doing that, I got approached by a medical device company and they introduced me to hypochlorous acid and said, we wanna bring this into the hospital setting.

[00:00:45] Justin Gardner: And so I was doing all my research, reading all the clinical articles and just became enamored with the molecule on how. Simple but powerful. It was that it had no toxicity to it and all these things that I really valued and what I would be [00:01:00] using. And long story short, they were, the medical device company was really focused in the hospital side, but they had FDA clearance for over the counter and they said, we're not really gonna focus on that.

[00:01:12] Justin Gardner: And so I was able to license that technology that we launched into the hospital and bring it over the counter as active skin repair.

[00:01:20] Luke Storey: What, how'd you come up with the name?

[00:01:23] Justin Gardner: Well, the name is a funny story actually. The IT. The company's name was BLDG active because the agency I owned before was BLDG Health, but that turned out to not really be a great name.

[00:01:35] Justin Gardner: Um, and when you're talking about the, the product, everything is around the active ingredient hypochlorous. But at the time when I launched the product 10 years ago, we were also doing a lot in the active outdoor. Um, sports space. So it just kind of all fell together and it, you know, it's a skin repair product, so put active and then put skin repair and yeah, that's kind of the origins of it.

[00:01:58] Luke Storey: Tell me about the, the [00:02:00] biologics. You mentioned before skin grafts and things like this are, and this is kind of off topic in a sense, but are there. Yeah. Are there, um, like artificial skins and things like that, that people use when they're having certain procedures, plastic surgery or recovering from burns and injuries and things like that?

[00:02:17] Luke Storey: How, how does that work? Because I think of a skin graft as like, oh, I don't really need this skin on my, you know, off my back, so they're gonna take it over here and put on my elbow, or something like that. Is there more to it in terms of integrating non-biological materials into the skin and repairing something?

[00:02:36] Justin Gardner: So I'll give you an example of one that existed that I, I worked on for a long time. They were able to take a neonatal fibroblast off of baby foreskin, so just one foreskin, but then they're able to culture that out and put it onto a bioabsorbable mesh. So you're essentially mimicking the dermal layer of skin.

[00:02:55] Justin Gardner: And where that would be used is specifically the [00:03:00] indications were in diabetic foot ulcers and venous stasis ulcers where people couldn't, uh, their bodies wouldn't heal anymore and they're just open to infection. So you got a bunch of amputation. So you're able to put that bioengineered skin graft onto that wound and it would absorb and actually help recreate that dermal layer of skin so that person could heal.

[00:03:19] Justin Gardner: Whoa. Um, really cool stuff. What's funny now is so many of these technologies that we were using in the hospital space, in the regenerative wound care space, now they're doing a lot of, um, very expensive serums with growth factors and things that were used in that, um,

[00:03:38] Luke Storey: stem cells and

[00:03:38] Justin Gardner: things of this nature.

[00:03:39] Justin Gardner: Yeah. Stem, stem cells.

[00:03:40] Luke Storey: Interesting. Interesting. Uh, so what about, um, the origin of this particular molecule? I find when something works like this and based on my experience, uh, your product does work, which is cool 'cause a lot of things don't do anything. So I'm like kind of, I'm like almost wishing I'll knock [00:04:00] on wood that I get a really bad cut or a burn so I can really see it.

[00:04:03] Luke Storey: But I've done it just with skin irritations and things like that. Um. Where does this come from? Is it something that is derived from nature or is it something that's synthesized? Like what's the origin? I find it weird that it's not totally mainstream and just everyone's using it and everything because it works so well.

[00:04:22] Justin Gardner: That's a great question. So, um, it comes from humans. You have it in your body. I have it. We all have it in our bodies. Um, if you get cut, scrape, burned, any type of skin damage, your body's immune response sends white blood cells to that injury. If. Inside the white blood cells is hypochlorous acid. So it's your body's natural mechanism to fight off foreign pathogens to reduce the inflammatory response from that, uh, injury.

[00:04:51] Justin Gardner: And to help speed up the healing process. What we're able to do is replicate that molecule so you're applying topically the same way that your body [00:05:00] works internally now. Hypochlorous has been around since the early 19 hundreds. Scientists figured out how to replicate the molecule a while ago. It's only recently though, and it was when they would do it, it was always used bedside in a hospital.

[00:05:15] Justin Gardner: The stabilization around it, being able to, um, get that, the potency in the efficacy that you need had a very, very short life to it. And so just recently, um, we've been able to figure out how to stabilize it, get it into a bottle, and get a two year shelf life. And so that's. That's been the newer part and because mainstream pharma hasn't been able to patent it and, you know, be able to sell it for hundreds and thousands of dollars, uh, I don't think the education has been out there.

[00:05:51] Justin Gardner: But it is. Now you're, you're watching a lot more, especially in the medical space. We're watching dermatology. I think most dermatologists understand the molecule, [00:06:00] understand what it does, but it medicine's slow to move and it's a lot of just. Consumers figuring out this exists now.

[00:06:08] Luke Storey: Yeah, that makes sense.

[00:06:09] Luke Storey: So if it, if it wasn't shelf stable and could only be used right. You know, at the moment it was needed in the hospital. There's no real commercial market for it. So that, that's like the defining factor.

[00:06:21] Justin Gardner: Yep.

[00:06:22] Luke Storey: Okay. Got it. And then it sounds like, okay, so say I get a cut and the white blood cells are signaled to that area, all of a sudden you get, you know, a little bit of puss and a scab and some blood, and next thing you know, over a period of time that becomes new skin, where there was once a scab.

[00:06:40] Justin Gardner: Mm-hmm.

[00:06:40] Luke Storey: Is, is that how the body is? Is doing that is like what role does this acid play in the wound process, the wound healing process?

[00:06:52] Justin Gardner: Yeah, so the most important aspect of the molecule and really the magic behind it is that it's a really powerful [00:07:00] antimicrobial. So it kills 99.9% of bacteria, including like really complex bacteria like staph mrsa within 15 seconds.

[00:07:08] Luke Storey: Really, it.

[00:07:10] Justin Gardner: Uh, speeds up that, that inflammatory process. But if we go back to the antimicrobial side, so you have this really powerful antimicrobial, but also no toxicity to it. It's innate to the immune system. So think about it like synthetic antibiotics. Uh, they can. Create bacterial resistance. They, um, a lot of 'em don't kill certain strains of bacteria.

[00:07:31] Justin Gardner: So you're getting this way more natural, non-toxic, but really powerful antimicrobial. It also doesn't impact any of the healthy growth factors that your body's producing. So you're not stalling the healing process by, um, that and wounds heal much faster if they don't have bacteria on them. So you're

[00:07:50] Luke Storey: ah,

[00:07:51] Justin Gardner: okay.

[00:07:51] Justin Gardner: By being able to support that. And keep the, the wound clean, your body's gonna heal faster. Um, the, and one of the really [00:08:00] cool things about how powerful of an anti antimicrobial it is, is that it, it, it's able to work within 15 seconds of, of being on the skin.

[00:08:12] Luke Storey: Really?

[00:08:13] Justin Gardner: Yeah. And it's a hundred times more powerful than bleach.

[00:08:16] Luke Storey: What?

[00:08:16] Justin Gardner: Yeah,

[00:08:18] Luke Storey: it's crazy. How does it stack up against, uh, colloidal silver,

[00:08:22] Justin Gardner: you know, um. Colloidal silver is a great product. Uh, so I, I really like colloidal silver. I think as an antimicrobial, when people tell me that they're using old, like Neosporin or synthetic, like a, an ointment with synthetic antibiotics, I always say try your best to stay away from that stuff.

[00:08:39] Justin Gardner: I do like colloidal silver. I do like, um, medical grade. Manuka honey is also a really good antimicrobial. What's cool about HypoChlor is that it's what the white blood cells produce and because. It's innate to your immune system because it's a powerful anti microbial because it has that inflammatory aspect of it.

[00:08:59] Justin Gardner: It just [00:09:00] works on so many different things. You can spray over your eyes, ears, mouth. You can use it in on newborn babies, on really sensitive skin. So you just have, not only do you have this really powerful antimicrobial, but you have this skin health product that's just really multifunctional as well.

[00:09:17] Luke Storey: How does it, uh, work in terms of inflammation?

[00:09:21] Justin Gardner: So it's your body's innate response to reducing that inflammatory response. And a lot of times inflammation can be spurred on by bacteria, so you can kind of go back to that antimicrobial aspect of it as well.

[00:09:33] Luke Storey: Got it. Okay. And, um, let's talk about some of the.

[00:09:39] Luke Storey: Different applications. So as I said, I've been kind of waiting for something major to happen, so I can give it a real test. So far I've just had minor irritations. I'm like, well, holy shit, it cleared up red, weird feet, et cetera. Um, as I told you earlier, I'm secretly hoping, not hoping, I shouldn't even say that.

[00:09:58] Luke Storey: I've been curious as [00:10:00] to if my wife's gonna have an eczema flare so I can try it on that. The day I got your product, I was like, do you have any eczema? I wanna test this thing on you. She's like, no, I'm clear right now, but should it ever happen, I'm gonna try it. But what are, what are some of the things you're seeing either clinically, before this was like a commercial product or now that you guys are, you know, out in the world for a few years, what are some of the most common applications?

[00:10:23] Justin Gardner: It's really wild to see as you brought it to it. Been able to bring this product to millions of consumers now, right? And so the hundreds and hundreds of different, um, skin issues that we get reviews on or testimonials back from our, our mind blowing, I would say, um, some of the most common and where we see it being used as like a really.

[00:10:44] Justin Gardner: Daily application are things like, um, too, a little too much sun. So that's an inflammatory response from UV rays and to, you know, the sun getting inflamed. So it works really well on sunburns. Bug bites are a huge one. Um, [00:11:00] same thing there. So it works really well when people get bug bites. There's a lot of people who use it as a daily facial spray as well.

[00:11:07] Justin Gardner: It kills p acne, so it works really well on, um, on. Acne, but also post-workout, being able to, um, make sure that you don't get breakouts after a workout. So you get a lot there. On the pediatric side, we've seen a lot of growth as well. So all the baby skin issues, stuff from diaper, rashes to hand, foot and mouth, bacterial, viral issues.

[00:11:32] Justin Gardner: And then, um, anytime anybody's. Older is, well, our bodies just don't heal as fast. So all those issues. What makes and hypochlorous, if you go on to um, like a PubMed and you type in hypochlorous acid in a PubMed, you'll see there's hundreds of peer reviewed medical journal articles. Really on this product, on atopic dermatitis, on wound healing.

[00:11:58] Justin Gardner: And it will get into the mechanism of [00:12:00] action and how it works. And I think when you can understand the science, and I know so many of your listeners can really geek out and probably really go deep into the science, and if you start to read about it, you just. It clicks you go. Okay. This is, if it's a bacterial or inflammation issue.

[00:12:14] Justin Gardner: Most of our skin issues are bacterial or, um, inflammation related. So it works as a really good first line therapy for all, all those issues, literally hundreds. We, we joke, we call it the Windex of the big, my big factory creek. Right. That's fine. I, I can just put it on anything.

[00:12:29] Luke Storey: Do you, do you guys, uh, I, I often talk to founders, you know, sitting here and.

[00:12:35] Luke Storey: Someone will invent something or discover something that's novel and really effective. And it's difficult for them to market their product because they can't make medical claims and also don't have the funding to produce their own research because it would, you know, drive them in a bankruptcy and close their company in many cases.

[00:12:55] Luke Storey: Do you have, um. Do you have any limitations as a founder of [00:13:00] being able to talk about these things? Or is there enough clinical evidence as you just alluded to, that you can just point people there and not kind of get heat for making claims?

[00:13:10] Justin Gardner: Yeah, no, there's a lot of, um, a lot of regulation. So one of the things that makes us unique is we're regulated as a medical device because we can be used on open skin.

[00:13:21] Justin Gardner: Oh. So we can't patent the molecule. We don't, we have a, um, proprietary formulation so nobody can, um. Replicate our formulation, which makes us unique. And it's the same formulation that will get used in a hospital. So every time we produce the product, we have to go through that same requirements that would go into a hospital.

[00:13:41] Justin Gardner: We have to test it for efficacy, we have to test it for safety, we have to test it to make sure that the pH range is right. And so you, what you get is this medical grade really high quality formulation that you know is gonna work for two years. Having said that, and we have the indications to say, Hey, you can use this on minor cut scrapes, things of that nature.[00:14:00]

[00:14:00] Justin Gardner: Um, the molecule has become really popular, especially as a cosmetic, but the cosmetic products, they, they don't have. As many barriers as we do being a regulated product, um, they can't make some of the claims that we can, but they also don't have to go through all the regulatory requirements in producing the product like you.

[00:14:21] Justin Gardner: We'll bring a lot of them into our research and development facility and test them. And there's little active HypoChlor in it, like to a point where there's gonna be no efficacy there, or the pH range is off and it's not a, you want it to be between a five and a seven pH and you know, you see 'em drop low.

[00:14:39] Justin Gardner: And so the formulation that's being used on a cosmetic side is, can. All over the place. So yeah, we've got a lot of, I would say a lot of requirements because of how we're regulated and where we're used. But in some ways I think it's nice because we're, we're really unique in that manner.

[00:14:57] Luke Storey: What about the, uh, [00:15:00] anti-aging and beauty side of it?

[00:15:01] Luke Storey: I mean, I've had a lot of great founders on here with incredible skin, skin formula and things like that. Um, and I use all kinds of different things, but I've thought of active skin repair as more of a first aid kind of application. But I did get one. I think this is the new bottle, the hydrating serum.

[00:15:22] Justin Gardner: Mm-hmm.

[00:15:22] Luke Storey: Which I've been using, but I just, you know, I got it in the mail, so I just started using it, but I didn't really look into it. Is there anything that's really unique about what you're doing in terms of wrinkles and blemishes and things that aren't necessarily in the first aid category?

[00:15:37] Justin Gardner: Yeah, it is a great question.

[00:15:38] Justin Gardner: 'cause I think that's where the molecule, especially over the last few years has really taken off because we're medical grade, because we have the indications for open skin and kind of the origins of the brand. We've been more focused in things like first aid, also chronic skin issues like eczema and psoriasis, and more clinical applications.[00:16:00]

[00:16:00] Justin Gardner: Again, just kind of the origin of what makes us unique, but as a beauty product, it, it's not gonna, uh, fix wrinkles. It's not gonna make you look younger. Damn it. Yeah. I know. I'd be a billionaire if I Yeah, right. But, um. Where it works really well is, is a first step in a beauty routine. So what you're able to do is spray it on your face and it, it's really gentle, but really powerful.

[00:16:26] Justin Gardner: So you're getting a really clean skin and then you can apply the, the serums and the lotions and everything like that. What I was saying is. Um, where it's used a lot to, especially when you're, um, these new regenerative serums that are coming out that use growth factors and they're hundreds and hundreds of dollars for like one ounce, right?

[00:16:47] Justin Gardner: Hypochlorous acid's an amazing product to be able to spray on your face first, lut sit for 15 seconds, and then apply that serum. You're not changing the pH range of your skin. You're not stripping anything [00:17:00] away. You're not using like a harsh alcohol based product. But with that skin being really clean, that serum, those growth factors are gonna work better.

[00:17:10] Justin Gardner: So you're going to be able to enhance the expensive serum lotion that are making those wrinkles. Ah, hopefully go away, work better. So it's gonna enhance the

[00:17:20] Luke Storey: skin products. You're gonna get more penetration into the pores. You got it? Yep. 'cause it's not gummed up with a bunch of weird. Debris.

[00:17:28] Justin Gardner: Yep.

[00:17:29] Luke Storey: Okay. Got it.

[00:17:30] Luke Storey: Uh, the thing that's trippy about this kind of product, to me, the same with colloidal silver that I've never fully understood is how it's antimicrobial, but is selective in that it doesn't, um, it doesn't harm the beneficial bacteria that you want, but I don't know. Do you, I mean, is there, I know we have bacteria covering our skin, right?

[00:17:53] Luke Storey: And it's beneficial. Is any of that bacteria beneficial when it comes to healing something like an eczema or a [00:18:00] cut, you know, b sting, whatever,

[00:18:02] Justin Gardner: the skin microbiome and the, and how hypochlorous is selective in being able to target bad bacteria so much in medicine, I think we, you, you just never really, truly understand the true mechanism of action of how it's working.

[00:18:16] Justin Gardner: 'cause I've, I've dug deep there too and not gotten the scientifically sound answers that I'm looking for.

[00:18:23] Luke Storey: You hit a ceiling and then it's like. It's a, it's God's department

[00:18:27] Justin Gardner: really. It is

[00:18:28] Luke Storey: like the human mind could go so far we think really clever and then at some point we're just like, yeah, I don't know.

[00:18:32] Luke Storey: It's a thing. Yeah, I done

[00:18:33] Justin Gardner: it. Yeah, it is a nature thing, right? Yeah. Like your body's smart, you know, the body's really, really smart. So, um, what we do know though, especially with the skin microbiome, is when you can get that, um, skin microbiome outta whack, it's usually because you have a lot of colonization of bad bacteria, like a staph or something like that.

[00:18:49] Justin Gardner: And so when Hypochlorous is able to go in there and get that bad. Kill that bad bacteria, right? Your, your body and your skin microbiome is able to readjust and get to a [00:19:00] healthier level.

[00:19:00] Luke Storey: Got it. Okay.

[00:19:01] Justin Gardner: And that becomes really important just to the eczema side of things, right? Because you get, with like eczema and atopic dermatitis, you're getting colonization, especially of staph.

[00:19:11] Justin Gardner: And so being able to get that, that staph away becomes really important to getting that skin back to a healthy place.

[00:19:17] Luke Storey: And what's up with, uh, the FDA clearance? Does that, does that do anything for you guys? I mean, is that something, is that like a clout thing or is it meaningful to you in terms of how you communicate with people that are gonna use the product?

[00:19:31] Justin Gardner: Yeah, a good question. The, what it allows us to do is go out and talk about open skin claims and being able to, to use it in open skin. The, it also, I think, gives people. The, the knowledge that we have to test that, we have to know that we, we produce everything in an ISO certified clean room in California, right?

[00:19:55] Justin Gardner: Like you go in, it's people in space suits, walking around, kind of deal, right? Really quality, [00:20:00] um, really a lot of. A lot of procedures and operating procedures in place to make sure that that product's coming out. It's gonna do what it says it's gonna be safe, it's gonna be non-toxic, it's gonna work on the cosmetic side.

[00:20:14] Justin Gardner: You just, there's a lot of contract manufacturers that have gotten into the game. They see it as like a hyaluronic acid. You know, there's a lot of buzz around it, but they have no idea about the science. They're not required to do any of that, so it. Candidly can be a little bit of a pain in the ass sometimes to have that clearance.

[00:20:34] Justin Gardner: But it's also a way to know for people to know that, um, hey, you've gone through that quality. I know your product is going to be safe and efficacious, and it's, especially if you're gonna use it in open skin or something, you. Wanna know that it's gonna work and not hurt you.

[00:20:49] Luke Storey: What's up with the regulations in the cosmetic industry?

[00:20:52] Luke Storey: I've heard some funny stories over the years. Just, you know, looking at different products that claim to be clean and [00:21:00] things like that, and things I discovered. One that really stuck out to me was, um. The prevalence of lead and lipstick. You know, it's like what? Like you can't go to Home Depot and buy lead paint to paint your wall, but you can go to Chanel and buy $800 lipstick or whatever.

[00:21:19] Luke Storey: That's, that's full of lead and women are putting that like literally on their mouth.

[00:21:23] Justin Gardner: Yeah. It's crazy. Right? Um,

[00:21:25] Luke Storey: but I'm like, how does no one, and I'm someone who is not for government. Over, you know? Yeah. Overreach. Uh, in general, I talk a lot about freedom and sovereignty on this show, but it's like if, if they're gonna be there, um, stopping someone from doing something that's really good for people, then they should also be there stopping Chanel from making lead lipstick.

[00:21:48] Luke Storey: Like how do they get away with that?

[00:21:50] Justin Gardner: I am, I'm, I'm with you as well. The, the less regulation I want to be in control of my own health especially, right? Yeah. Like, I don't want people telling me, so I, I'm a hundred percent in agreeance with you on that, [00:22:00] the, on the cosmetic side. So I, I'll give you an example into a hydrochloric side of how wild it is, because at first when we came out there was really nobody else out there.

[00:22:08] Justin Gardner: So we kind of own the space for a little bit. But now you see a whole bunch come into market. We've tried and we have a great PhD on staff who's, um, knows this molecule, has been working with it for 15 years, is probably one of the foremost experts in, in this molecule itself. And we've tried and tried to be able to recipe it together, right, to try different pack even packaging.

[00:22:30] Justin Gardner: It's a really unstable molecule so you change the plastic, it destabilizes mo really flow right. We can't use clear bottles, we have to use a specific plastic. All these things. You can't, we can't do one ounce because if you change the volume to plastic ratio, destabilize the molecule. So all these things, the hell, um, you can't put other

[00:22:48] Luke Storey: ingredients real quick.

[00:22:49] Luke Storey: How do you, how do you even find the chemist or scientist? To bring on board that knows how to figure all this stuff out.

[00:22:56] Justin Gardner: Thank you. It was with the medical device company.

[00:22:58] Luke Storey: Oh, okay. Okay. Preexisting [00:23:00] relationships. Okay. Okay.

[00:23:01] Justin Gardner: Preexisting. Um,

[00:23:02] Luke Storey: I just think, like right now, if I discovered something like how do I go find that guy or that girl, you know what I mean?

[00:23:07] Justin Gardner: And, uh, but no, it's very niche need

[00:23:09] Luke Storey: like super geeks on your team if you're gonna go into this space. Anyway, carry on.

[00:23:14] Justin Gardner: So, um, what we've learned over this time is like, Hey, you can't recipe this. We, we've tried to put. With other ingredients, would love to try and do something like that to, especially to be able to make it unique and every time it de, well, all these products started to come out with.

[00:23:29] Justin Gardner: Ingredients included with the hypochlorous. That's cool. Did somebody figure this out? And we pull it back and we bring it into our labs and we test it and zero active hypochlorous in it. So it just tells me they, and they're putting it on the bottle, but there is no active hypochlorous in it. So they just didn't understand the science.

[00:23:45] Justin Gardner: Okay. But they had no regulatory, like the, from a cosmetic side, they didn't care. You just write the ingredient on there. It was fine, but it's like you didn't understand the science on the toxic ingredients in there. It's, there's so much greenwashing out there [00:24:00] in terms of people making claims and then not having good ingredients.

[00:24:05] Justin Gardner: We've, from a formulation side, we've been working hand in hand with the environmental working group and we, um, if you've ever, have you heard of the Environmental Working group? Yeah. Yeah. So they have a verification program where their scientists go through and look at all the ingredients that you're gonna put in your formulation, and then.

[00:24:24] Justin Gardner: Assuming everything kind of checks their boxes, which is, in my opinion, really the highest standard out in that cosmetic space. And they'll get you a EWG verified, um, approval. And that's where we're going with all of our cosmetics is kind of going through that. But it's tough as a consumer to know that the amount that they will let out there with no regulation is, is not good.

[00:24:46] Justin Gardner: I think you just have to be diligent as a consumer to really Yeah, to, to either, yeah. Know that somebody you trust, some verifying body or a, you know, a person who really [00:25:00] understands ingredients in science has gone through it, or you, you just kind of gotta plug them away yourself. If you go to the EWG website too, you can type in each ingredient and we'll give you a level of one to 10 on where they fall.

[00:25:12] Luke Storey: I mean, that's cool. I always look for third party testing and verification. Right?

[00:25:17] Justin Gardner: Yeah.

[00:25:17] Luke Storey: I mean, but even that, it's like, especially with ai, I used to buy, uh, you know Sheila gt? Mm-hmm. Uh, Sheila G, it's like, uh, it's from the Himalayas. It's like an ancient, um, I used it in Siberia and uh, Chinese medicine and whatnot.

[00:25:31] Luke Storey: Right. It's like a mineral tar that grows way the hell up in the mountains. And it's kind of prone, depending on how it's processed, it's prone to heavy metal and mold contamination and things like that. So I used to buy it off Etsy. Right. And, uh, you know, I, I knew that it had these issues, so I'd look for their certificate of analysis to make sure that it was tested clean.

[00:25:49] Luke Storey: And I did that for a few years and then I realized like. Anyone could just make this PDF, you know what I mean? Yeah. It's like how do you even, okay. Right. Yeah. It's like, Hey, I want to see your lab results. So they're like, [00:26:00] sure. Photoshop, boom. Here's your PDF. You know, it's like it, if you're a discerning consumer, it gets really difficult to, to vet things.

[00:26:08] Luke Storey: So from that perspective, I like a legitimate third party that would sue you say, right. If you guys faked that verification and that testing, you would be in big trouble. So there's, there's like accountability. That's there. Yeah. There's

[00:26:23] Justin Gardner: a another level of assurance on

[00:26:25] Luke Storey: that. Yeah. Kinda like the the peptide industry now, right?

[00:26:27] Luke Storey: It's just,

[00:26:28] Justin Gardner: that's exactly what I was about to say. It's the

[00:26:29] Luke Storey: wild

[00:26:30] Justin Gardner: west. I think peptides a great example too, because that qual like peptides super buzzy, right? And so you get this word that super buzzy. Everybody wants to come into the market, but then that, that just brings in a lot of people who don't know what they're doing and you get a lot of bad product out in the market.

[00:26:47] Justin Gardner: Because it, it just doesn't have that regulation to

[00:26:49] Luke Storey: it. Yeah, I, that's funny. Uh, the peptides, I just got a company just reached out to me and it's like I already have my, um, kind of [00:27:00] arsenal of questions for anyone that makes peptides, right. Things I don't even understand, but things that people I trust that are much smarter than I have said, Hey, make sure you ask about these five things.

[00:27:10] Luke Storey: Right. And, uh. It's always interesting, um, from my position because brands approach me a lot to promote their stuff, which is great. You know, I love sharing cool things with people and I get to try it and it's all good, but it's. Really important to know what questions to ask, and then also to be able to verify the answers, right?

[00:27:33] Luke Storey: Because again, going back to the homemade PDF certificate of analysis, like they can answer my email and just lie, right? So it's like. There's a lot of checkpoints I think, when it comes to verifying things that not every consumer has the capacity to do or curious to take the

[00:27:49] Justin Gardner: time to do. Time to do. Yeah.

[00:27:50] Justin Gardner: I mean that's a lot and like peptides are a great, is a great way to look at it when you're looking at peptides are a little more buzzy right now than hypochlorous. Yeah, but I mean, both are buzzy, right?

[00:27:58] Luke Storey: Yeah.

[00:27:58] Justin Gardner: But the. [00:28:00] You have to look at like manufacturing source, you know, for like all these things, like with HypoChlor formula, it's not just a molecule, it's a formulation.

[00:28:09] Justin Gardner: It's to stabilize formulation. Did it stay within the right parts per mind? Did it stay within the right pH? So yeah, I think there's a lot of commonalities and there they're tough questions that you don't expect most consumers to, to ask.

[00:28:20] Luke Storey: Yeah, and I think a lot of brands in the wellness space too. Um, don't give enough credit to the consumer.

[00:28:26] Luke Storey: And I noticed this because usually the first place I go is the ingredient deck on something, right? I'm like flipping through the photos of the product to get to that back panel. I go, ah, no. You know, if there's wax stuff on there, I just move on. If the back panel looks good, I'll go to the FAQ. And I'm not that sophisticated, but I find a lot of wellness brands, their FAQ doesn't even address the questions that I would want to ask.

[00:28:51] Luke Storey: You know, it's like, do you take returns? Like, no, I'm, I want to get, I'm trying to find out if you guys are doing anything wrong, right? Is your product more beneficial [00:29:00] than harmful? If, if there's anything about it that's less than perfect, do the benefits of what you're offering outweigh those imperfections?

[00:29:07] Luke Storey: Right? So say I have. A natural drink that I like and it has, um, thing people get really neurotic about citric acid.

[00:29:16] Justin Gardner: Mm-hmm.

[00:29:17] Luke Storey: Probably not great, but like if there's 40 other things in that drink that are good for you, I'm not gonna sweat the, you know, even like natural flavors. We know they're made in some lab in New Jersey and they're not really natural, but it's like how bad are they for you really?

[00:29:30] Luke Storey: And is the product. You know, is it worth it? Even though there's maybe a couple imperfections, but I think now brands, and this is speaking to anyone that has a brand, like even rather than having to field those questions and spend money on customer service to just make everything as transparent as possible.

[00:29:50] Luke Storey: And have a place where people can get information, whether it's the FAQ or wherever, studies, verification testing, et cetera, so that those of us that are psychos, [00:30:00] you know, yeah. That are gonna do the due diligence, have a place to go. It's like imagine all the back and forth that could be saved if a guy like me can just go into the deeper levels of the FAQ, learn everything I need to know and then feel good about using it or you know, God forbid, promoting it.

[00:30:14] Luke Storey: Right.

[00:30:15] Justin Gardner: And I think what you see from a brand level is the brands. Who have that integrity, the brands that put the time in to doing it the right way. They have the lasting ba, it's the ones that just come in there off some buzz, wanna make some quick money, and then they're, they're in and out. The ones that, that do stay around, I think have that integrity.

[00:30:33] Justin Gardner: And I think you, especially since 2020 time, I, I think you've just seen this wellness community really grow in the ability to have the knowledge at your fingertips has grown too. And so people, I think, are being held accountable, you know, and so you can throw any product up on Amazon too. You know its own problem when you get into cosmetic space there, I mean, it's really easy to get on Amazon.

[00:30:56] Justin Gardner: All you have to do is go on Amazon to know that. And there are thousands and millions of [00:31:00] products on there.

[00:31:00] Luke Storey: And all the bootleg products and

[00:31:02] Justin Gardner: all the

[00:31:02] Luke Storey: bootle. I was just bought on collagen protein yesterday. I went on AI and I was like, I need one without heavy metals. Do the research. Me. And then I went and put that name, you know, searched it in Amazon and I had to double check to make sure it was the manufacturer of said collagen protein and not just.

[00:31:18] Luke Storey: Some rando that threw a label on something. It's super sketchy.

[00:31:22] Justin Gardner: But what I was gonna, so on the Amazon or just the, the internet itself, the review, like people don't lie. Like when you get thousands and thousands of reviews, it's one of those that I think is a great validation because especially if we're talking into the health more, the health space, most of us.

[00:31:40] Justin Gardner: Don't have $50 million or a hundred million dollars to go run, run a randomized controlled clinical trial. It just, I'd love to do it. Yeah. Like that would be great. Um, but I don't have the $50 million to do that. And so you, you know, you have to, thankfully there was a lot of, this has been studied a lot and there was a lot of peer reviewed

[00:31:59] Luke Storey: there.

[00:31:59] Justin Gardner: You [00:32:00] out there a Yeah. Lucky on that one. But you pub data, you can leave it, you gotta find that way. Like

[00:32:05] Luke Storey: Yeah.

[00:32:06] Justin Gardner: Consumers will know, especially the, the. Influencers and the leaders in this space will, I think, be able to bring the best stuff to the top. But especially when it's buzzy, like the peptide world, there's just a lot of noise and it's tough to decipher everything.

[00:32:20] Luke Storey: The peptide stuff is really sketchy too. 'cause you're injecting it. Yeah, you know, I don't, I don't know what the difference is between topically using a product or ingesting it. Yeah, just common sense wise. If you, yeah. You're poking something into your skin like that shit better be

[00:32:36] Justin Gardner: clean. I, I wanna make sure it,

[00:32:38] Luke Storey: yeah, I don't, and I, you know, again, like, I don't know what the difference is.

[00:32:41] Luke Storey: It's all getting inside you or on you in some way. But yeah, I started using peptides probably, I don't know, 10 years ago or something when they were really hard to get to order 'em some kind of black market Russian website and you couldn't figure out the conversions of how much water and all that. And then they.

[00:32:58] Luke Storey: Kind of became popular [00:33:00] in the functional medicine space, but then you had to go through a doctor 'cause they were so regulated. And right now, at the time of this recording. Everyone's like coming out with peptides two weeks ago. You know, I'm just like, what happened? Even a good doctor friend of mine, uh, Dr.

[00:33:13] Luke Storey: Craig Conver, who's been on the show, uh, he was, uh, uh, my peptide guy for a long time and then I'd be like, Hey, send me some more. He's like, oh no, it's gone. We can't sell that. You know, we can't, um, prescribe that anymore. Like what? I was like six months ago. And now everything he said he couldn't do, you can just go order on the internet is bizarre.

[00:33:31] Justin Gardner: Yeah.

[00:33:32] Luke Storey: Um, talk to me about when it comes to skin products. 'cause I've had a few companies on over the years, uh, because I found their products and, you know, geeked out on the ingredients. And I've learned some things about different preservatives that are less than ideal. So even if you have kind of to the green washing thing you mentioned you'll have, um, a topical skincare beauty product that has a bunch of good ingredients in it, and you're like, oh, hell yeah.

[00:33:58] Luke Storey: The Manduka honey, the [00:34:00] whatever. But then if you start reading closely, there's things you can't really pronounce in there. And from what I've understood from well-meaning people in that space that even if you have all the good stuff in there, the stabilization and the shelf life is challenging.

[00:34:14] Luke Storey: Basically it's gonna go bad and grow mold. And they're kind of like, well dude, we wish we didn't have to put these subpar things in there, but if we don't, it doesn't last. So, you know, without me getting out your ingredient deck and holding your feet to the fire. Do you have any issues with any of the, the kind of preservatives or things that have been necessary for you guys to become slow shelf stable?

[00:34:38] Luke Storey: Did you have to like, uh, make concessions in order to bring a product to market, or do you feel that it's totally perfect and inert harmless?

[00:34:48] Justin Gardner: No, I don't wanna say anything's ever perfect. Um, especially as we're expanding out the, our product line. So for pretty much the last nine [00:35:00] years, hyper hypochlorous acid's been the only product that we brought to market, and it is, it was such a unique and novel technology.

[00:35:07] Justin Gardner: I just didn't want to distract from that. I didn't want a hundred different products. Uh, the hypochlorous acid. I just felt so strongly that that should be in everybody's house. I don't care what age you're, it works for everybody and it works on thousands of skin issues, like we said, so it should be there.

[00:35:23] Justin Gardner: And that's been my, my, that's

[00:35:24] Luke Storey: kind of like Neosporin, like back in the day. It actually, I probably still have one of my shaving kit. Yeah. I'd always have. Just in case I'm traveling and I get a cut or something, so I'm I'll rep if I still have it, it probably, yeah, get rid of that, but I'll replace it with your stuff.

[00:35:37] Luke Storey: So anyway. Um, so going, you know, basically going from just completely a first aid kind of product to wanting to expand. Have you had to really like, get creative with some of the ingredients and Well,

[00:35:51] Justin Gardner: I'll be good. I'll go back to the hyper chorus one because it's a, um. And the ingredients. Again, I think one of the things when I started to understand the [00:36:00] science was so intriguing to me, we electrolyze salt and water to mimic the, the hypochlorous acid molecular structures, HOCL.

[00:36:09] Justin Gardner: So we mimic that molecular structure by just using salt and water and we, so that when you look at the ingredients, I mean it's as simple as you get. Um, so there is no real issues and because the molecule's innate to your immune system, you get all these benefits without any of the adverse. Effects that you might get from foreign ingredients on the, when we, the first product that we came out was a hydrating serum post this and we, one of the things that we get a lot with hypochlorous acid, especially when we were, um, having patients come back to us with eczema and chronic, um, skin conditions, it can be a little drying.

[00:36:46] Justin Gardner: And I've always hyaluronic acids another great molecule. It's, and a lot, you know, a ton of products. Same great example too, 'cause you can get. Massive different qualities of hyaluronic acid and formulations on that. [00:37:00] So we came back and we said, you know what? This hyaluronic acid would pair really well with hypochlorous acid.

[00:37:05] Justin Gardner: We know that we can't put 'em together, so let's come out with a serum that's a hyaluronic serum.

[00:37:10] Luke Storey: So you can't make, like chemistry wise, you can't mix 'em.

[00:37:13] Justin Gardner: If you put hyaluronic with the hypochlorous, it will destabilize the hyperly.

[00:37:17] Luke Storey: Ah, okay.

[00:37:18] Justin Gardner: Um, but so we came out with a hyaluronic, but the, what we wanted to do too is, so we, uh, it's imported from Italy, so we want to find a really high quality, but.

[00:37:29] Justin Gardner: And then we worked with the formulation team and going through the EWG verification process to say, Hey, here's our first formulation. Go through this. And it, it takes multiple iterations, right? Not everything. You can type it in the database, but then you have to do a lot of testing as well. So you wasn't that.

[00:37:47] Justin Gardner: I, I didn't have the know, I mean, there, there's just too many ingredients in this world to, to know about. Right. And so this was kind of me. So we had to kind of rely on, on going through that verification process and cross checking [00:38:00] everything to know that we really felt, Hey, this is, this is a one out of 10 clean kind of deal.

[00:38:07] Justin Gardner: Mm-hmm. That's where you want to be at that one to two level. Right. So, um, it. It took a lot just going through the formulation process. Sunscreens have been a, a new challenge that we're coming out with a couple new sunscreens and, um, they're gonna be all mineral based, but it's, you know, they're challenging.

[00:38:25] Justin Gardner: It's challenging going through it.

[00:38:27] Luke Storey: I mean, that's, uh, that would be frustrating to me if you have something that's so powerfully antimicrobial. Common sense would say, oh great, we'll just use that as the, um, preservative in all of our other products, right? It's like, ah, that's annoying. If it only did that.

[00:38:43] Luke Storey: 'cause I think that's a lot of the issue I've even had. Um, there's a great company called Ur and Naturals and it's guy, uh, Andy is the founder. He's been on the show a couple times over the years and I mean, he is. Hardcore about his ingredients in terms of not using preservatives, but I had one of his [00:39:00] beautiful, really expensive, um, night creams, and I'd forgotten about it for, I don't know, it was probably like a couple years old and it had grown a little mold or something in it, right?

[00:39:10] Justin Gardner: Mm-hmm.

[00:39:10] Luke Storey: And I'm like, oh, well that would've sucked, but no one's probably gonna let that sit in a drawer for two years. Yeah. But I saw what happens if you don't put some kind of preservative in there. It's like, as long as I use it within the recommended period of time, but it's like. If you go so hardcore on the cleanliness, then you have a longevity issue, you know?

[00:39:29] Luke Storey: So it does seem like a difficult space to be in from that perspective.

[00:39:33] Justin Gardner: It's also, and, and we get it every once in a while where somebody will write in and say, I, I wish you didn't have this ingredient because I have an allergy to it. And then you have to, you know, you Google it and you're like, 0.1% of the population has that allergy and it's, you know, super rare and you're, it just.

[00:39:49] Justin Gardner: It. You can't formulate something that's gonna work for absolutely everybody too. Right. So it is, it is challenging.

[00:39:56] Luke Storey: What about, uh, what about pets? Have you guys thought about coming out with a pet [00:40:00] product or could I just use this, the human grade, active skin repair on my dog if she gets hot spots or weird shit like that going on?

[00:40:08] Justin Gardner: Yeah, it works great on pets.

[00:40:09] Luke Storey: Yeah.

[00:40:09] Justin Gardner: Um, pets are. Like us. So

[00:40:12] Luke Storey: they're animals

[00:40:13] Justin Gardner: too. That's right. They're animals too. And you know, most scar, they're actually worse than us. And a lot of times, because I, they get a lot of skin issues, um, especially dogs, cats, those, uh, so. Anything that's bacterial. What's awesome about our product too is dogs and cats will get a lot of stuff around their eyes and you can spray this right over their eyes without any issue.

[00:40:34] Justin Gardner: So it works great on, on that type of issue, the hotspots, all those things. The other thing is with. Pets like a dog. If they get a skin issue, they'll lick at it. And so you never want to use like a neosporin that's toxic to them. they'd be licking petroleum synthetic antibiotics where if you put this on and they lick the wound, it's perfectly fine.

[00:40:56] Luke Storey: Wow, that's cool.

[00:40:57] Justin Gardner: Yeah.

[00:40:57] Luke Storey: Yeah. I've been using, uh, [00:41:00] there's a company called Beam Minerals and they make like, you know, an internal like fulvic and humic acid product, kind of like Sheila G that I mentioned before. Mm-hmm. Just a, you know, a more liquid version of that. And they make this spray and I don't know, I have it laying her in the house.

[00:41:15] Luke Storey: I spray it on my face. I've never really looked that deeply into it. But, um, if our dog is having an allergy freak out or something, I spray some of that on there and it like goes away an hour later, she's just chilling and also can lick it. You know?

[00:41:28] Justin Gardner: Yep.

[00:41:28] Luke Storey: So I think sometimes there are things that translate from humans to pets that are maybe counterintuitive.

[00:41:34] Luke Storey: We just don't think about, oh yeah, if it's safe for me, it's safe for the dog too.

[00:41:37] Justin Gardner: Comes all the time. I, so many things come from the pet space into the human space and vice, vice versa. It's. I'm actually that person with my dog too. So I'll spend more on my dog sometimes than I will myself.

[00:41:49] Luke Storey: Totally, totally.

[00:41:51] Luke Storey: Yeah. Our dog is, I don't wanna say spoiled 'cause she deserves all the love she gets, but um, you know, thankfully a lot of brands now are coming out with pet grade products. It doesn't sound like [00:42:00] you guys need to, 'cause you can just translate yours because I noticed that too sometimes, like wellness brands will like put out the pet thing and I'm like, you guys, this is the same exact thing.

[00:42:08] Luke Storey: You just put a different label on it. You know, whatever, that's fine. Um, but I think nowadays we're realizing just like we are with humans and the way that humans are born, traditionally in the allopathic system, you know, there are downsides to medicalized birth in some cases, in all of the medications and all of the things that we're starting to become more aware of.

[00:42:28] Luke Storey: I think it's, it's a little bit slower with the veterinary side of things. There's a lot of side effects and medications that are quite questionable there that I think we're seeing, you know, the version of eczema for dogs and things like that can be pretty directly correlated and tied to some of the overuse of medication and things.

[00:42:49] Luke Storey: So people are starting to biohack their pets much more than before. 'cause they're getting damaged by the system.

[00:42:55] Justin Gardner: They're part of our family too. Right.

[00:42:57] Luke Storey: 100%. Our dog is often [00:43:00] up here. Sometimes I feel bad if the guest, I'm like, maybe they're not a dog person and Cook will be up here licking on them. I'm just like, I don't know.

[00:43:07] Luke Storey: I hope they're cool with it. Uh, but

[00:43:09] Justin Gardner: to the label thing we did, I will say we, we had to do the same thing with our products. We have a kids and a baby version, and it's the same, like same medical grade formulation. We never wanted to change that formulation. It works well. It's safe on, it gets used in neonatal ICUs, right?

[00:43:24] Justin Gardner: So it's safer as early as you can. Be in life. Um, but we just got asked so many times, can I use this on my baby? Can I use this on my kids? So we did the, we, we had to create a label just to say, Hey, this can be okay. These specific conditions.

[00:43:39] Luke Storey: So it's like, it's like not a marketing scam, it's just more like idiot proofing your, your product line.

[00:43:44] Luke Storey: It

[00:43:44] Justin Gardner: was a customer service issue.

[00:43:46] Luke Storey: Right, right. So people just like go on the Yeah, the, the, um, shop now and like, oh, for babies, even though it's the same thing. Okay. Fair enough. Uh, what about. Taking it. Um, you mentioned eyes a little bit earlier. [00:44:00] What about for like. Antibiotic resistant infections in the sinuses and things like that.

[00:44:08] Luke Storey: Are you, have you come out with like a nasal spray or could you just take this and like squirt it up your nose? I know that's, that's been an issue for me. Just, you know, sinus infections over the years and things like that.

[00:44:19] Justin Gardner: That question back to the regulation side, so

[00:44:22] Luke Storey: no.

[00:44:22] Justin Gardner: Yeah. Oh, okay. Yes. Okay. Where our FDA clearance is?

[00:44:25] Justin Gardner: Topical, uh, got

[00:44:27] Luke Storey: it.

[00:44:27] Justin Gardner: Mitter, cut scrapes, skin irritations, all the things that we've been talking about. You can, here's what I would say to that, because again, I know your listeners can go deep into the science. You can go. Do research you can take, you know what's so cool now is with ai you can go deep and, and it will reference back to peer review and medical journals.

[00:44:47] Justin Gardner: But yes, I mean, I think if you take a, from a scientific standpoint, if you take a product that's a really strong, non-toxic, safe antimicrobial, there's a lot of applications that can be used beyond [00:45:00] kind of where maybe our indications are. Got it.

[00:45:02] Luke Storey: Okay.

[00:45:02] Justin Gardner: The, um, the other thing with. Our formulation is it has the same safety profile as salient solution, so it's tough to do any harm.

[00:45:12] Luke Storey: Wow. So one could put it in their eyes if they had, um, pink eye or something like that if they elected to, I was like trying to dance around this. You can't say it, but I can. Uh, someone could do that and maybe it'll work. It's, it's just, it's funny man, with the, with the regulations and stuff, which I, you know, I respect 'cause it keeps people.

[00:45:34] Luke Storey: You'd think it would keep people from making lead lipstick, you know?

[00:45:37] Justin Gardner: Yeah.

[00:45:37] Luke Storey: It doesn't, but sometimes we have to get creative. But that's, that's something that I, um, that I think a lot of people deal with and probably don't know. It is, you know, sinus issues, issues with the ears and things like that where you have some funky bacteria going and you don't really know how to deal with it.

[00:45:54] Luke Storey: Yep. You know, um, something I've done over the years is used ozone in the [00:46:00] sinuses. Mm-hmm. Very uncomfortable. And not something your average person is gonna do. And if you don't do it right, you can inhale the ozone, which is very problematic. So I think it's be really good to have something that people could use in that way.

[00:46:12] Luke Storey: Like people use the colloidal silver sprays and things like that. Um, what are we forgetting? What else is there? You, you mentioned bug bites, cuts, burns, sunburns. Am I forgetting some other kind of issues that people are having success with that are worth mentioning?

[00:46:30] Justin Gardner: You know, if you're dealing with any, one of the cool things with Amazon too is, um.

[00:46:36] Justin Gardner: If you go into our, we're on Amazon, you can go in, if you're dealing with a skin issue and you type it into the, where you go into the reviews and you can type in like a search mechanism, type in the issue you have, and probably somebody's used it for this and there's a good chance there's a review there.

[00:46:52] Justin Gardner: I mean, we're, I'm blown a, a lot of times I have to Google things to be like, what is that? Ooh, that doesn't sound good. You know, they're all bacterial issues that, [00:47:00] um, come up. So I, you know, I think there's. There's probably too many for me to sit here and say all the things that it, it does work on. I think, um, yeah, I think there's just.

[00:47:12] Justin Gardner: Do your research. Um, there's so many applications for this molecule. It's so cool.

[00:47:17] Luke Storey: So if you just think of anything where you would want to stave off an infection, right? If your bo, if your skin is open, it's not meant to be open. Something happened, there was some sort of blunt trauma there or cut or whatever.

[00:47:28] Luke Storey: And we don't want ambient bacteria getting in and interfering with the healing process, right? Anyone that's had an infection knows that that is not the path to healing, right?

[00:47:37] Justin Gardner: Yeah.

[00:47:38] Luke Storey: So anything you would wanna sterilize with rubbing alcohol or. Antibiotic ointment or something like that. You would just use this in the place of it?

[00:47:45] Justin Gardner: Yeah. And you, I mean, the last thing we want to do is have to take oral antibiotics 'cause we have a infection, right? So it's gonna help with all that stuff, but it also helps with all the everyday skin issues that we're talking about. Being able to just keep your skin clean if you're, if that's a purpose, if you're having an inflammatory [00:48:00] issue, if you, you know, you're outside.

[00:48:02] Justin Gardner: Just a little too long. Got too much sun. It works on that.

[00:48:05] Luke Storey: Um, were you, you guys were around in the 2020 COVID era? So I was, I think the hand sanitizer thing was so crazy. I mean, I don't really believe in infectious diseases in the way many people do, so, um, yeah, I mean, it's good to wash your hands. I like to keep my hands clean, but I, you know, I was not doing like hand sanitizer, but there's little pumps where like everywhere you go, right?

[00:48:27] Luke Storey: And I'm like, have you guys read the ingredients on those things? Probably worse than bacteria. Did you guys, um, were you in the space at that point or were that could be an alternative for people who were concerned about getting some critters on their hands and spreading some disease that maybe didn't exist?

[00:48:45] Justin Gardner: Yeah, I would say it was right around that time where we really, our brand finally started to get known. The flywheel started to happen for us hyper. That's when hyper, everybody started to learn about hypochlorous, or at least from a clinical side. A lot of people really started to take notice. [00:49:00] Um. We're, because we're topical skin, FDA cleared.

[00:49:04] Justin Gardner: But on the EPA side hypochlorous acid did get an approval from EPA to kill COVID. So in Hypochlorous, we don't do hard surface. That's just not our thing, right? We work on the medical grade skin. It's a very different manufacturing process that you go through and you never wanna put the hard surface stuff on your skin, but it's a really good non-toxic, um, hard surface disinfectant.

[00:49:27] Justin Gardner: So you, what you saw. What happened was, um, now they can create fog machines so they can go in and use hypochlorous and fog like a hospital room. And, um, so yeah, it got, it definitely caught in a lot around

[00:49:39] Luke Storey: it. Wait a second, dude, I, I had, um, potential mold under the kitchen sink and. I was trying to get rid of the smell 'cause the mold was gone, but there was still kind of a smell and I bought, it was recommended to me.

[00:49:56] Luke Storey: I bought some kind of little bomb thing where you, you know, you drop a [00:50:00] tablet in some liquid and it makes this gas and you have to leave the house. I think it might've been. This acid. Um, have you ever heard of that?

[00:50:09] Justin Gardner: You know, there's, there's a Harlem generators that, um, there

[00:50:12] Luke Storey: are like the a fumigate kind of thing.

[00:50:13] Justin Gardner: Yeah. I mean it, g Hypochlorous is getting a lot used. It gets used to, um,

[00:50:18] Luke Storey: I think that's what it was, which I didn't make the connection when I got your stuff. I was like, oh, I think that's the bomb I set off under the sink. I have to. Look back at my emails and

[00:50:26] Justin Gardner: people ask me, can I, can I use this on a camera?

[00:50:28] Justin Gardner: I'm like, you could, but you're not gonna wanna spend that amount of money as, I mean, we're not Yeah. Isn't at a price point that it's like a, a, you know, a hard surface cleanser. So,

[00:50:36] Luke Storey: yeah.

[00:50:37] Justin Gardner: But to the disinfectant side, one thing I do, especially because TSA friendly, so it's three, you know, under 3.5 ounces. Uh, we always carry it with us when we travel and I will spray down my daughter's hands and face after we were traveling on an airplane for all of us so we don't get sick.

[00:50:54] Justin Gardner: I'm not one of those people who runs around throwing hand sand. I think a little good bag. I want my dog to lick my daughter's [00:51:00] face, right? Like I want that build resilience. Yeah. I wanna build a little resilience and immune system so I'm not so super. Crazy with that. But when you are flying, you are trying to stay healthy.

[00:51:09] Justin Gardner: And unlike an alcohol kind of, uh, hand sanitizer, you're not gonna spray that around your face or your eyes or anything like that. So you can miss the face and, and just feel clean.

[00:51:18] Luke Storey: That's a good idea. 'cause airplanes are objectively disgusting.

[00:51:22] Justin Gardner: Yeah.

[00:51:22] Luke Storey: I mean. I would hate to go on an airplane with a, like a black light and see what's going on.

[00:51:28] Justin Gardner: The airplane's the best case used because again, I'm not walking around my house putting hand sanitizer on all day, but you are on an airplane. It's,

[00:51:34] Luke Storey: it's pretty nasty. That's point. And you just think about the fact that humans are animals, right? And if you think about the way, um, the lack of sanitation in a livestock scenario, an airplane is very much like a human livestock.

[00:51:46] Luke Storey: We have like a lot of human animals moving in and out of a very small space that's probably not getting cleaned as it should be.

[00:51:53] Justin Gardner: Yeah. Also the, I use it like when you're doing like really high, like you're going to a CrossFit or [00:52:00] a hot yoga class or something. You can just kind of feel, it's not that, feel

[00:52:03] Luke Storey: the fun,

[00:52:04] Justin Gardner: feel the fun, it's good for those.

[00:52:05] Justin Gardner: And

[00:52:06] Luke Storey: you, your body's intuition is like, don't touch anything in here. All right. For people that, uh, wanna check out the active skin repair, we got a deal for you here, which by the way, thank you. I love when our guests give a little hookup. So it looks like for the next week after this podcast comes out, uh, listeners can get their biggest discount, which is 25% off.

[00:52:25] Luke Storey: All their products by going to luke story.com/skin repair and use the code Luke, at checkout. Now, if you missed the boat there after May 5th, 2026, the code Luke will still get you 20% off. And if you guys wanna look at the show notes for today's episode, that's luke story.com/skincare, and we'll put links to all the things that we talked about today for anyone that wants to check it out.

[00:52:50] Luke Storey: Oh, you know what I just saw here? Uh, post-surgery. That's a really good idea. Right? What's up with that? That [00:53:00] application.

[00:53:00] Justin Gardner: Yeah. Gets used a lot there. Um, one of the things too is the. The faster we heal, the less we scar. So it is

[00:53:11] Luke Storey: ah,

[00:53:12] Justin Gardner: um, it definitely, and there's good clinical articles around hypochlorous acid and scar reduction too, so it works great.

[00:53:19] Justin Gardner: One, the last thing you wanna do is be going back to the hospital because you got some. Type of infection, right? Yeah. So it works really, really well there. Um, but it also helps from a scarring standpoint, reduce the scarring. And we get used post aesthetic, all aestheticians love our product. When you're doing the microneedling, you're doing laser, You're doing things that are creating micro abrasions or inflammation. It gets used. All they're recommended all the time. Um, post aesthetic procedure.

[00:53:43] Luke Storey: That's funny. My wife and I were just talking about that, you know, as, as we get older, I mean, I don't, I don't think I would ever do something like that, but.

[00:53:51] Luke Storey: A lot of women go get these face peels and stuff, and my wife are like, who could do that? Like, I don't want, that doesn't sound like it's good for you, you know? And you see someone who's all [00:54:00] pink and bloody afterward. But that, that actually makes a lot of sense if you're gonna do something like that.

[00:54:05] Justin Gardner: Yep.

[00:54:05] Luke Storey: Yeah, you, I didn't know that though. If your skin heals faster, you get less scarring. That's a new one for me.

[00:54:11] Justin Gardner: Yep.

[00:54:12] Luke Storey: Just when I think I'm pretty smart. I learned something new. Uh, what's next? Well, what do we have sitting in front of us here before we go?

[00:54:19] Justin Gardner: So. We have a spray and a hydrogel. Both are the same.

[00:54:23] Justin Gardner: Hypochlorous acid. Okay. We just spoke about the whole time. Okay. Um, it's really just form factor. It's whether you want, uh, it's a hydrogel, suno petroleum, which is cool. Hydrogels have a lot of benefit of, in and of themselves, but we are able to stabilize the molecule in a hydrogel. So you, it's whether you want like more ointment, which gets used if it's more targeted.

[00:54:42] Justin Gardner: If you have an abrasion, you want to put a dressing around. This spray is great as a, like a light mist. Um. So those are our hypochlorous products. Again, kind of core to who we are. And then we're coming out with a bunch of more skin health products, not necessarily on the cosmetic side, but more in the clinical kind of [00:55:00] grade really for daily, um, skin health.

[00:55:03] Justin Gardner: And that's our hyaluronic acid serum, um, which is out. And then we have a lip balm that keeps selling out if we can keep it in stock. Really? Yeah. We just can't keep the thing in stock right now. And we'll have a few new sunscreens pretty soon as well.

[00:55:18] Luke Storey: Epic, man. Yeah, epic. Well, thanks for doing something super cool and unique.

[00:55:23] Luke Storey: Um, I really dig your product. I've, I like the, uh, Hy High, how do you say it? Hy

[00:55:29] Justin Gardner: Hyaluronic acid.

[00:55:30] Luke Storey: Hyaluronic acid. I like that one because it's, um, moisturizing, but it doesn't make you greasy.

[00:55:36] Justin Gardner: Yeah, I've absorbs fast.

[00:55:38] Luke Storey: Yeah. I've had

[00:55:39] Justin Gardner: no, no fragrance absorbs fast, not greasy.

[00:55:42] Luke Storey: I've had many instances where, uh, you know, I get cleaned up, take a shower before the guests come over, and then I put like really good high quality face products on it.

[00:55:50] Luke Storey: And then I see the video and I'm like super shiny. You know, just anyone that's worked in Hollywood, you know, you don't wanna be super shiny on camera. So that's like my secret weapon for like, [00:56:00] not feeling like I have dry skin, but also not looking like I just dunked my head in Vaseline.

[00:56:05] Justin Gardner: And it's a really high quality hyaluronic.

[00:56:07] Justin Gardner: We probably should have put in a one ounce bottle and charged $200, but we didn't. So you get a really high quality. The idea was that. We wanted to be able to make it affordable enough to use it on the entire body, face, and body, and not just make something that you dab a little bit right here,

[00:56:24] Luke Storey: right?

[00:56:25] Justin Gardner: Especially when people are dealing, you know how they use our hypochlorous acid products. We wanted to be able to pair it well with that, so.

[00:56:32] Luke Storey: Epic, man. Well, thanks for coming by. Thanks for sharing something super cool. Just when I think I've discovered everything, something new comes out. That's awesome. So thank you for that.

[00:56:40] Justin Gardner: Well, thank you.

[00:56:41] Luke Storey: Uh, last question for you who have been three teachers or teachings in general, could be a philosophy book person, et cetera, that have impacted your life and your work.

[00:56:52] Justin Gardner: Hmm. Philosophy one, I would go to any stoic philosophy. I've always been a big [00:57:00] fan of stoic philosophy and, and teaching discipline.

[00:57:06] Justin Gardner: Um, there, let's see, in terms of other mentors that I've had in my life, I would say, um, the. The medical device company, the guy who owned this company was just a lifelong entrepreneur, hugely, you know, built his own empire. And, um, he just embodied that kind of entrepreneurialism that, um, I, you know, really admire and, and try to live by.

[00:57:39] Justin Gardner: And then last one, I would say, you know, I. I learn a lot from my daughter. She's teaching me a whole new world right now. Um, and, and letting me kind of relearn the world through her eyes, but teaching me a way that I, I, I just didn't see the [00:58:00] world.

[00:58:00] Luke Storey: In what, in what ways? What, what do you see from her perspective that changes yours?

[00:58:05] Luke Storey: What would be an example?

[00:58:08] Justin Gardner: It brings you back to, we get so caught up in the. Day-to-day life materialism, the, the kind of drive for more. And to see that innocence come back and to see the world viewed through her eyes. I love the ocean. And so, um, when you can see or get excited to come back to, it brings that excitement back to me too.

[00:58:30] Justin Gardner: And, and you realize how it brings you back to simplicity in life, to that things that a lot of the things that we tend to focus on as we get older aren't really that important.

[00:58:42] Luke Storey: Beautiful, the 4-year-old guru. Well, thanks again for joining me today, man.

[00:58:49] Justin Gardner: Thanks, Luke.

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