[00:01:05] Luke Storey: All right, tell me about the health crisis that, uh, led to a career pivot.

[00:01:09] Lucy Goff: Well, um, it was a bit of a crisis. Um, I certainly didn't expect it. I, I was in the hairdresser's actually, um, as you are, eight months pregnant, and I was having my hair color done, 'cause I thought, oh, you know, like, let's look really good for the birthing pictures.

[00:01:31] Lucy Goff: And I actually went into, went into labor in the hairdresser's.

[00:01:35] Luke Storey: Are you serious?

[00:01:36] Lucy Goff: Yeah. Went into labor. Wow. And I just thought, "I can't even wait till the end of this appointment." I could just feel like ru- a rush of something going through me, and I didn't know what it was. Um, and the hairdresser's was opposite the road from the hospital where I was due to have my daughter, and the only thing I remember was walking into the foyer and I collapsed.

[00:01:59] Lucy Goff: [00:02:00] And then I woke up on the operating table, and, um, they t- had told me that I've got a severe form of preeclampsia, and they had to get the baby out there and then. One thing led to another, and I, well, f- a few days later, I was back in hospital with septicemia, um- Oh,

[00:02:21] Luke Storey: wow ...

[00:02:22] Lucy Goff: where I stayed for s- a few wee- like six weeks while they were battling to find the, a drug that would get rid of the, of, of, of the, of, of the bacteria.

[00:02:35] Lucy Goff: Um, and it was through my recovery when I went to Geneva to one of these clinics to, for, so they could look at my bloods and see what was going on, because, you know, like, um, I couldn't hold my baby. I couldn't stand up. My, all my body was shaking. Um, and I'd gone back to all these physicians and said, "You know, can you not give me [00:03:00] something to, to help me?"

[00:03:02] Lucy Goff: And they were saying, "Well, look, the infection's gone. There's nothing I can do. You know, just give it time. You'll be fine." I just thought, "Well, I haven't got time, 'cause I can't live." Um, and it was in Geneva that I bumped into one of the world's leading longevity professors, a guy called Professor Paul Clayton, and he introduced me to, uh, the, some in- pharma- to, well, to basically the pharmaceutical equivalent of a supplement drug.

[00:03:31] Lucy Goff: Um, you know, patented, peer-reviewed ingredients that were, um, proven in published studies to look at the- relationship between sleep and stress, which he said was my problem. Um, if you can't sleep, you're stressed. If you're stressed, you can't sleep. And these were 10 powerful ingredients and literally, like a few weeks later, I felt myself again.

[00:03:59] Lucy Goff: Really? [00:04:00] And I went into business with him. He was the guy that I went into business with- Oh ... at LYMA. So it, um, it all worked- Let's

[00:04:06] Luke Storey: make business out of this 'cause it worked?

[00:04:07] Lucy Goff: Well, I think I was so desperate to get more of these ingredients, and it started off, I was just like, you know, I was thinking, well, if I, you know, if I...

[00:04:16] Lucy Goff: 'Cause these ingredients were not available in shops at the time. They were like the hidden category of the, of the supplement world. Um, and I thought, well, if I, if I offer to go into business with him, maybe he'd sell me more of them. Um, so yeah, it was, it was a joke that we've always had this joke that, um, you know, I set up LYMA for, you know, kind of for the wrong reasons.

[00:04:40] Lucy Goff: But ultimately, I did set up LYMA to change people's lives, um, through our supplement, which we first launched with, which we, was, you know, we, we, we still retail today, uh, which is, um, still the same formula that I took all these years ago. Oh,

[00:04:57] Luke Storey: I didn't realize that. Yeah.

[00:04:58] Lucy Goff: Yeah.

[00:04:58] Luke Storey: Is that on the same website [00:05:00] as the LYMA Laser?

[00:05:00] Lucy Goff: Yeah. Yeah.

[00:05:01] Luke Storey: Oh, wow, didn't even mi- I think I was so zeroed in on LYMA Star- So zeroed

[00:05:05] Lucy Goff: in to laser ...

[00:05:05] Luke Storey: just fast right over it.

[00:05:06] Lucy Goff: And then obviously the LYMA Laser, which is the iconic, um, invention that, um, has changed- Tens of thousands of people's lives, um-

[00:05:20] Luke Storey: Including two that live in this house-

[00:05:22] Lucy Goff: Including yeah ... as we- You and your wife

[00:05:25] Luke Storey: With the, with the supplement, I'm fascinated by this because, you know, I've got a cupboard full of them.

[00:05:29] Luke Storey: Of course, I've been, you know, ta- I think I've started taking vitamins when I was about five or six. My mom used to- Oh ... buy this. So I'm a OG in the supplement space, and, you know, some work better than others, but it's rare that, it's rare that I find, you know, one particular formulation that, that has a really meaningful, um, effect.

[00:05:52] Luke Storey: You know, if somebody's really struggling like you were, there's not very many supplements you can go, "Oh, take this," and there's a night and day change. You know, they're kind

[00:05:59] Lucy Goff: of- No ...

[00:05:59] Luke Storey: they're [00:06:00] gradual and subtle, and some of them, you know, some of them definitely have a compound effect, but it's not something usually that you see like, "Whoa, this is incredible."

[00:06:08] Lucy Goff: Yeah, you don't see something the day after because there's no stimulances and, and there's no sedatives in. But if you take them religiously every day for 12 weeks, you- and then you come off them, I always say come off them after 12 weeks and then you'll see the difference, you know? And, and that's why we, we introduced a, a pause facility on the, on the supplements so people could stop taking them or try something else and then come back to them.

[00:06:37] Luke Storey: I'm gonna try it out.

[00:06:38] Lucy Goff: Yeah.

[00:06:38] Luke Storey: I've just-

[00:06:39] Lucy Goff: 12

[00:06:39] Luke Storey: weeks ... just when I, just when I thought I've tried every supplement- ... in the world. But yeah, sometimes it's difficult for me because I'm, I'm trying so many new things all the time. It's just, it- it's, it's kind of my hobby and passion and also part of my job here. And so it's, it's difficult because people say, "Oh, what did you notice?"

[00:06:54] Luke Storey: You know. "How are you enjoying it?" What do you take? It's like-

[00:06:56] Lucy Goff: Everything, I guess.

[00:06:57] Luke Storey: I mean, yeah, just all the technologies, [00:07:00] saunas, ice baths, all kinds of lasers, light devices. I mean, just crazy amount of stuff in this house. Um, but it's difficult for me to do isolated experiments, right? Where I'm like, "Okay, I'm just gonna-" I'm

[00:07:10] Lucy Goff: not gonna do anything else.

[00:07:11] Luke Storey: Yeah, I'm just gonna- I'm now I'm gonna do this ... drink water. Yeah. Eat normal food. Yeah. Take a month, just that, and then introduce a supplement or a laser or whatever it is- Yeah,

[00:07:19] Lucy Goff: laser ...

[00:07:19] Luke Storey: and see what happens. So I'm not a very good test subject, um, because I'm just doing everything all the time. But I can t- I can generally tell if something does nothing, but I can't really tell sometimes if it's an- No, you can-

[00:07:32] Luke Storey: exponential-

[00:07:32] Lucy Goff: Yeah ...

[00:07:33] Luke Storey: positive effect.

[00:07:33] Lucy Goff: No, th- this supplement is very good. It looks at the symbiotic relationship between sleep, skin, and stress. So, um, you know, if you don't sleep, your skin suffers. If you are stressed, you don't sleep, and then your skin suff- so it's kind of like looking at the relationship between those three issues that you can't treat in isolation.

[00:07:56] Lucy Goff: But again, using non-organic ingredients. These are [00:08:00] ingredients that have been like, um, you know, they've infused with high-tech delivery systems to, um, make sure that they're bioavailable, uh, that they're stable in your body, uh, that there's no toxicity, that they survive the acid in your stomach, uh, that they can be uploaded into your plasma, what the dosage should be.

[00:08:20] Lucy Goff: Uh, they've been tested in preclinical and clinical trials, so, um, it's an amazing formulation. Well, it changed my life.

[00:08:28] Luke Storey: Awesome. Uh, going back to the issue you had in birth and the six weeks you spent in the hospital after that, were you able to have your baby with you while you were in recovery?

[00:08:40] Lucy Goff: No. No.

[00:08:42] Luke Storey: Oh,

[00:08:42] Lucy Goff: man.

[00:08:42] Lucy Goff: She wasn't allowed in the ward.

[00:08:44] Luke Storey: Wow.

[00:08:44] Lucy Goff: No, that was really tough. I w- I've never felt so desperate in my life. Um, you know, like, I'd waited so long to have her.

[00:08:52] Luke Storey: Yeah.

[00:08:53] Lucy Goff: Um, I was 39. I'd waited all those years to have her, and then I, I was away from her for four weeks.

[00:08:59] Luke Storey: [00:09:00] Wow.

[00:09:00] Lucy Goff: The last two weeks, um, I was, went onto a different ward, and she was a- she was allowed to come on, but there were not allowed baby...

[00:09:07] Lucy Goff: 'Cause it was an infectious, um, it was, it was a ward that they didn't a- allow, um, well, certainly newborn babies on.

[00:09:16] Luke Storey: Yeah, yeah. And then am, am I, uh, correct in that you had another baby 10 years later- ... at 49?

[00:09:23] Lucy Goff: Well, I think the first one was so traumatic, like, I was thinking, "Can I really go through this again?"

[00:09:30] Luke Storey: Yeah.

[00:09:30] Lucy Goff: Uh, and I left it so long, um, and I've-- Then I thought, "Well, I've left it too late." And, um, I was 47, and, uh, then I was thinking, you know, um, "Well, I think I've left it too late now." And I went to the doctor's, uh, just to see whether I had. Obviously, you know, I don't think, uh, anyone or very, I, I don't know anyone that would get pregnant naturally at 47.

[00:09:57] Lucy Goff: Um, but when I went to, um, I went to be [00:10:00] tested, they said that you still have, uh, you still have eggs, so. It was a true miracle, though, because I went through IVF, and, um- I, they retrieved a, a very, it was a very few number of eggs, and they, they made, uh, it was, you know, they then make it into an em- they, they make them into an embryo.

[00:10:26] Lucy Goff: And there was one embryo that was okay to be put back- One viable one. Wow. One viable one. Wow. So there was three in total, but the other two, I had them tested, um, for chromosomal abnormalities.

[00:10:39] Luke Storey: Yeah.

[00:10:40] Lucy Goff: And it came back that they were non-viable, so there was one.

[00:10:44] Luke Storey: Wow.

[00:10:44] Lucy Goff: And they said, "Well, look, you know, we're putting this one back.

[00:10:48] Lucy Goff: Really, the likelihood is it's not gonna work. We just wanna set your expectation." Um, and I always thought, you know, at least I tried. Whatever happens, you know, at least I've tried. I [00:11:00] think the worst thing that you can do is look back on something and just live off regret.

[00:11:05] Luke Storey: Yeah.

[00:11:05] Lucy Goff: Uh, very rarely you will feel, um, regret at trying.

[00:11:11] Lucy Goff: So they put it back. I went for, um, acupuncture. It helps with the, um, the blood flow. And I know it's funny, but I could feel at the time, there was something in me that was saying, "Lucy, I think it's gonna work." Um, and it did.

[00:11:27] Luke Storey: Incredible.

[00:11:28] Lucy Goff: And actually, that was a lot, was a, an easier pregnancy than the other one, and I was like, at the time I had him when I was 49.

[00:11:36] Luke Storey: Wow, so cool.

[00:11:38] Lucy Goff: So yeah.

[00:11:39] Luke Storey: Yeah, I agree. Better to have tried. I mean, we tried and we, we gave it everything we got. I mean, you know, there's always room for miracles still, but, you know, had, I think had we not, uh, you know, given it a real fair shot, you know, you're gonna be 80 years old going, "Ah, maybe it would've worked," you know?

[00:11:57] Lucy Goff: Yeah.

[00:11:57] Luke Storey: It's like you gotta at least try.

[00:11:59] Lucy Goff: Yeah.

[00:11:59] Luke Storey: [00:12:00] Uh, let's, let's talk about, um, the effect of light on biology. You know, I gave you a tour of some of my few, you know, lasers and things like that. I mean, your

[00:12:09] Lucy Goff: bedroom is, is loaded. I've never seen a bedroom like that.

[00:12:12] Luke Storey: Unfortunately, our bedroom is like a medical clinic at the moment.

[00:12:14] Luke Storey: It

[00:12:14] Lucy Goff: is, it is

[00:12:15] Luke Storey: a bit of medical clinic. Ran out of room for all this stuff. Um, but yeah, I've, you know,

[00:12:19] Lucy Goff: I've been- No, it's very cool. Most people just have like a vanity unit.

[00:12:22] Luke Storey: Hey, you know, it's not that pretty, but it's nice to be able to lay in bed and get your treatments. Um, so yeah, so I've been using lasers, uh, for, oh, I don't know, God, probably- 10 years or so.

[00:12:35] Luke Storey: I was telling Russ, uh, where he was asking how old our dog Cookie was, and when I adopted her, she had been spayed, so I had to pick her up from the, from the vet, from the hospital. And I never owned a pet be- or never owned a dog before. I'd had cats when I was little, and she had these huge, you know, uh, wounds from the surgery, um, stitches and all that.

[00:12:55] Luke Storey: And so I, I got one of my handheld lasers- Yeah,

[00:12:57] Lucy Goff: it's quite big. I, I remember my dog is quite [00:13:00] small- Yeah ... and the w- wound was unnecessarily big.

[00:13:02] Luke Storey: Yeah, it's crazy. Yeah. She was in really bad shape and very unhappy about the whole ordeal. So I started using my laser on her, and it healed in, like, a week. Yeah. It was supposed to be six weeks.

[00:13:12] Luke Storey: Yeah. You know, they're like, "Oh, don't let her walk around." Yeah. You know, "You're still gonna see," and it was like this- Yeah ... it sealed it right up. Yeah. And I was like, "Okay, I'm sold. This is

[00:13:19] Lucy Goff: amazing." No, it's very, very good. Yeah. Because obviously laser has got a deep penetration, and when you have surgery, it's, you know, they s- often they don't just go through the skin.

[00:13:29] Lucy Goff: They go through muscle, and they might even go into an organ. So it's important that you can be able not just to heal your skin, but all the tissue that goes beneath it as well.

[00:13:39] Luke Storey: Right. Right. So we know, uh, you know, we've got full spectrum sunlight that's got all the colors of the rainbow, um, including, you know, obviously the spectrum within the red that you can see and the red that you can't see.

[00:13:53] Luke Storey: Uh, I get a lot of sun. I love it. I, you know, I'm out naked in the yard as much as I can at solar noon. People [00:14:00] tell me I'm crazy. I'm 55. I don't have too many wrinkles. Uh, I must be doing something right. Uh, so I'm, I'm a huge proponent of the sun,

[00:14:08] Lucy Goff: but the- I am too. Uh, lots of people are afraid of the sun.

[00:14:10] Luke Storey: Well, we've been conditioned and brainwashed that the sun is gonna give you cancer. Meanwhile, the highest cancer rates are amongst shift workers who get no sun but a lot of blue light. So there you go.

[00:14:20] Lucy Goff: Maybe there's something to do with

[00:14:21] Luke Storey: that. But yeah, but point being, um, you can only get so much sun, and unless you have a magnifying glass that's gonna burn a hole in you, you can't really concentrate, you know, the, the light from the sun.

[00:14:32] Luke Storey: Uh, you just kind of have to go outside, and you get what you get, right? So w- what brought you into the realm of lasers and, and using light in a more concentrated and specific way in terms of healing?

[00:14:46] Lucy Goff: It was an accident Um, Professor Clayton, who I went into business with, uh, he was in Germany and it was just before lockdown.

[00:14:58] Lucy Goff: It was just before COVID, [00:15:00] and he was looking at a man's knees that had been treated with low-level laser therapy, so cold laser technology, to rebuild cartilage in one of his knees. And there was this whole team of doctors, and they were all at one end of the room, and they were all looking at the X-ray of the cartilage increase over a 12-week period.

[00:15:21] Lucy Goff: And he, he's always very curious. He was at the other end of the room, and he was looking at the skin, the photograph of the skin on the knee that had been treated. And the guy, the, the patient was in his early 60s, and the-- he noticed that the skin on the knee that had been treated looked about 20 years younger than the skin on his other knee.

[00:15:43] Lucy Goff: And he was looking at this huge floor-standing cold laser machine that he was, that, that the guy had been treated with. And it was then that he looks up at the ceiling and he realized that the entire light device industry was really focused on [00:16:00] LED It's just the light that's in the ceiling, which is amazing at lighting a room, but it's got no biological poten- it's got no biological penetration.

[00:16:11] Lucy Goff: So like, um, and if we could re-engineer this huge floor-standing hospital machine into a little portable device at the same power with a bigger treatment lens that was portable that you could take with you, that people could use it at home, 'cause really, it's a... this cold laser is a technology that you do need to use every day, and it's not practical for people to go to a hospital or to, to pr- to a professional place to have it done.

[00:16:40] Lucy Goff: And he figured if we could find, like, a really incredible team to re-engineer this big hospital machine into a little device, then we could change the industry forever, and, um, that's what we did. And as it happens, he knew, um, of an [00:17:00] incredible laser professor in Europe whose father had invented the helium laser.

[00:17:06] Lucy Goff: So like, he was, like, in the... If you're ever gonna go to, like, a, a laser family, like, this was the one. And the guy was mortified that we were using... that we were gonna create, um, products for skin because obviously this technology has got thousands of published papers, um, for y- like, um, wound healing, for Alzheimer's, for pain, for, um, nerve damage.

[00:17:38] Lucy Goff: You know, there's, like, so much evidence for near-infrared wavelength at 808 nanometers to regenerate your organ, you know, to regenerate so many different things, and he just could not believe that we were using it for skin. Um, but we, you know, we created this device, and, um- [00:18:00] It was actually a quicker process than, than we, than we thought it was gonna be.

[00:18:04] Lucy Goff: I was thinking, well, it's gonna take, like, 10 years or something. That's what I ,

[00:18:07] Luke Storey: that's what I

[00:18:08] Lucy Goff: would think. Um, but I think, you know, when fundamentally the, the clever part of this device is actually the lens. So it's got, um, a, a patented optical diffuse lens technology inside of here, and that's why it's better than every other cold laser machine out there 'cause, you know, the machine that you were using out there that I was explaining, you know, with cold laser machines you tend to only get the treatment area where the little diode is.

[00:18:40] Lucy Goff: Um, so obviously like, um, a laser beam is like, is thinner than a strand of hair, so you get a very small treatment area. But with this optical diffuse lens that we've now patented, for the first time you, you get, like, an equal light distribution amongst the whole lens, [00:19:00] so you can treat, like, 33 centimeters, um, of, of, of, of this lens, you know, whether it's on your knee to reduce pain or, you know, your neck to make it look younger or your jowls to make it look younger or your inner arm or, you know, you can put it anywhere on your body.

[00:19:21] Lucy Goff: And we use 808 nanometers because it's got the most evidence for regeneration, and this is the, um, the, the wavelength where you get laser speckle. And laser speckle is what's different to, um, near-infrared cold laser light and near-infrared LED light. So with LED, you don't get the laser speckle, and it's the laser speckle that actually, um, produces the regeneration in deep tissue Um, which I never knew anything about this before I was immersed with [00:20:00] these incredible laser professors.

[00:20:02] Lucy Goff: Um, but I think, you know, there's so many people that stand in front of these red light panels, that have these red light masks. The, the way one of the laser professors described it to me always stayed with me. I said, "You know, they, they look so dramatic. They look so beautiful. You know, you can see the light coming out of it."

[00:20:21] Lucy Goff: And he said, "Well, the fact that you can see the light coming out of it is the very problem." He said, "'Cause every single bit of light that you see with your human eye is light that has not gone into the body. It's not been absorbed by the skin. It's bounced off the surface of the skin, and it's gone back into the room."

[00:20:41] Lucy Goff: Because LED cannot penetrate into your skin. It's a scattered light. It's like, um, it's a wavy light. If, if you looked at a laser beam, it's like a needle. It's like a, a, a needle. But an, an LED is like, um, a wavy line. It [00:21:00] scatters all over. It's a line that goes in a wave, and when it hits a dense surface like the skin, it can't penetrate through.

[00:21:08] Lucy Goff: It's like trying to push a feather through your skin. It would never push through. Whereas if you, uh, try to push a needle through your skin, it'd pierce all the way through. Um, and actually, he was explaining that for a light to be able to penetrate into your skin, it's got to have three properties. It's got to be coherent, which means it's in a straight line.

[00:21:34] Lucy Goff: It's got to be monochromatic, which means it's one color, and it's got to be polarized, which means it runs in tramlines, and that is exclusive to laser light, not LED. LED is obviously this lovely, scattered, wavy line. Uh, it runs off in all different directions, so it's never, um, polarized, and it's always mixed with white, so it's never [00:22:00] monochromatic.

[00:22:01] Lucy Goff: Um, so yeah, it's, it's, it's been an interesting biological learning for me. Um- Because I, I never knew any of this before I started laser-

[00:22:15] Luke Storey: It sounds like you're getting up to speed pretty quick.

[00:22:17] Lucy Goff: Yeah. Well,

[00:22:18] Luke Storey: it's interesting. To, to your point of the, um, you know, of the minuscule surface area that a laser covers, even some of the really expensive ones, like I have some handheld ones by a company called Power Medic, that's what I used on Cookie, and it's great for small areas, right?

[00:22:34] Luke Storey: And it w- you know, there's one that's really good for cuts, um, but you know, it's like-

[00:22:39] Lucy Goff: It's very, very

[00:22:40] Luke Storey: small ... you know, it's tiny, so you, you couldn't- It's

[00:22:41] Lucy Goff: very, very small ... you couldn't

[00:22:42] Luke Storey: treat, like, a big area with it, you know? And

[00:22:43] it's

[00:22:43] Lucy Goff: interesting 'cause I was speaking to, um, an orthopedic surgeon, and he was explaining for, uh, joint pain, they really don't serve it because, you know, look at the surface area of a joint.

[00:22:57] Lucy Goff: It's like, you know, obviously you've got one [00:23:00] joint, you've got the other, but it's kind of like a whole surface area that you need to treat if you've got inflammation in the bone or in the muscle. And that's why this is so brilliant, because you can cover the entire area in three minutes. You know, you'd be there a long time with, uh, with a smaller laser.

[00:23:17] Lucy Goff: I've

[00:23:17] Luke Storey: noticed.

[00:23:18] Lucy Goff: Yeah. But, uh, you know, with three minutes, it will go... it will cover every single micro part, or whatever you call it, of the, uh, of, of, of the area. Um, so that's why it's such an incredible invention.

[00:23:38] Luke Storey: All right, let me ask you something. Does your life suck a little more after one bad night of sleep? Well, mine does big time. If I don't sleep well, I tend to be a lot less fun. You can ask my wife for confirmation of that. I've got a shorter fuse, lower patience, and everything feels just a little harder than it should.

[00:23:55] Luke Storey: And I'm guessing I'm not the only one. But what most people don't realize is that a lot of that comes down [00:24:00] to magnesium deficiency. Between stress and just getting older, your body burns through it faster than you can replace it, and magnesium is what your nervous system needs to shut things down at night.

[00:24:10] Luke Storey: Now, thankfully, it's a super easy fix. It's called Magnesium Breakthrough from BiOptimizers. These guys created a blend of seven different forms of magnesium designed to help your body relax and support deeper, more restful sleep. I take it as part of my nightly routine, and the difference is legit. I find that my mind settles down faster, I fall asleep easier, and I wake up ready to handle my day instead of fighting my way through it.

[00:24:34] Luke Storey: Now, call me crazy, but sometimes I take it in the morning too, especially on days that are likely to be more stressful. So if you're ready to get your chill on and improve your sleep, here's what you do. Go to bi optimizers.com/luke and use the code LUKE15 to save 15%. And for a limited time, here's what's up.

[00:24:50] Luke Storey: You get a free bottle of MassZymes, BiOptimizers' best-selling digestive enzyme, added to your order automatically. That's a $20 value for [00:25:00] free. So to take advantage of that offer, again, go to bi optimizers.com/luke. Use that code LUKE15 and enjoy a free bottle of MassZymes while supplies last Well, there's another, uh, issue with lasers that I've found is the danger to your eyes and also sometimes the heat, right?

[00:25:21] Luke Storey: Um, back in the day, I was, I was using some lasers that were actually... I don't even think they were made for humans to use, but they used them on- Wow ... horse races, on, on racehorses. Yeah. Right? Um, so they're really hot, and you had to constantly move them or it would burn a hole in you. Wow. So this is not the kind of thing you'd wanna have at home.

[00:25:37] Luke Storey: But, you know, any of the laser technologies that I've had over the years, they always come with the goggles, and there's all- Yeah ... these warnings, don't look at it. And so, you know, I'm obviously careful, but it's, it's like an, it's an added element, uh, kind of a barrier to entry for many people. If you were to get, you know, a $20,000 medical grade, you know, um, veterinary laser, it might really work, but you could also really [00:26:00] hurt yourself.

[00:26:01] Luke Storey: And even if someone's across the room and it hit their eyes, it could be problematic. Yeah. So it's like the safety... The expense is one thing, obviously. Uh, the, the safety to whatever you're putting it on, but also the safety to your eyes is a little difficult for people who aren't, like, super hardcore biohackers.

[00:26:18] Lucy Goff: Well, it's interesting you say that because that was one of the reasons why the LED market boomed. Because this technology, cold laser technology, has been around since the 1960s. It's been used in hospitals to rebuild cartilage, heal tendons, deal with a whole host of issues like sports injuries. And it was in the 1990s, um, that scientists were challenged to come up with an alternative light source to cold laser that was safe to use in the home.

[00:26:50] Lucy Goff: Because you can't start taking powerful lasers into the home because you can burn yourself. You can, you can blind your- you can be blinded. [00:27:00] Uh, and that's why- It's kind of a downside. It's a downside, but that's why the LED- It's

[00:27:03] Luke Storey: not just like it irritates your eyes, like you're literally blinded.

[00:27:05] Lucy Goff: You can actually...

[00:27:06] Lucy Goff: Yeah, so it's, it's, you know, there's, there's a huge responsibility. Um, and you know, it was assumed that the same wavelength could produce the same benefit. So if you, if you had an 808 nanometer LED, then that would be the same as an eight nanometer, 808 nanometer cold laser. So the LED market boomed because it's cheap, it's commercial, and it's safe, but it hasn't got the same capability as laser.

[00:27:38] Lucy Goff: And- I s- keep on speaking about this lens 'cause this lens is like so ... It is so clever. Obviously, I did not invent the lens 'cause I'm not a scientist and I'm not, I'm not a doctor or an inventor. Um, but the team that invented this lens are absolutely so clever 'cause not only does it disperse the central [00:28:00] laser beams so many times to make it completely cold by the time it hits the skin surface, and you get a full treatment along the whole lens, but it also acts like a goggle So it's equivalent to a goggle.

[00:28:17] Lucy Goff: Oh, okay. It's got retina-protected technology inside the lens '

[00:28:19] Luke Storey: Cause when I opened this box when I got it, I was like, where's the warnings about- There's

[00:28:24] Lucy Goff: no warning ...

[00:28:24] Luke Storey: where's

[00:28:24] Lucy Goff: the glasses? It didn't

[00:28:25] Luke Storey: have

[00:28:25] Lucy Goff: any of it. So, like, you can look at it, and it's not gonna-

[00:28:27] Luke Storey: See, I, even though I didn't see the warnings and I, I was pretty sure it was safe, I'm still so paranoid to get it anywhere near my

[00:28:34] Lucy Goff: eyes.

[00:28:34] Lucy Goff: Yeah, I mean, look, we don't recommend, you know, you should... There's no need to look at it. But it means that you can treat the area around your eyes, um, and, and it's then- So, so

[00:28:44] Luke Storey: you could safely, with say, with your eyes closed if you wanted to treat your crow's feet or something, you could treat this with your eye closed?

[00:28:52] Lucy Goff: Well, you can, but, you know, you can just do it like this or... Yeah, I mean, sometimes I do it like this. Sometimes I do

[00:28:59] Luke Storey: it- 'Cause I [00:29:00] wonder, you know, since it's safe for the... And I, and I know we have to be careful. I mean, this is a FDA, FDA-cleared device and- I mean, it

[00:29:04] Lucy Goff: says on the FDA warning, don't-

[00:29:07] Luke Storey: Yeah ...

[00:29:08] Lucy Goff: you know, do- So I-

[00:29:08] Lucy Goff: don't do that, but...

[00:29:09] Luke Storey: It, it, it is very common that when I have people on the podcast, there are certain things they can't say, claims they can't make, and things like that, which is frustrating for me because I know light can be used for so many things, right? So, like, there's things I could say that you can't say.

[00:29:25] Luke Storey: You

[00:29:26] Lucy Goff: know what I mean? Well, you- Um. Yeah, I mean, like, I guess the skin on your eyelid is the thinnest skin in your body. Right. It's very, very thin. Um, so you've always gotta be careful, but, um, you know, I've... I use it on my eyes every day. Well,

[00:29:38] Luke Storey: my- Yeah ... my thought, my line of questioning there was going to, um, you know, there's a, a lot of proven benefits to being...

[00:29:45] Luke Storey: having your light, y- your eyes exposed to infrared light- Yeah ... right? I mean, like, I've noticed for sure my vision has improved, uh, with those sauna space lights I was, I was showing you with the, uh, the incandescent bulbs. If I go sit in the [00:30:00] sauna and do some eye exercises and I'm just flooded with that light, it brings my vision- Yeah

[00:30:05] Luke Storey: back. I mean, it's very noticeable.

[00:30:07] Lucy Goff: We're doing some-

[00:30:07] Luke Storey: Even staring at a computer for too long, which I've been doing for two years writing a book, I'll start to feel my vision get blurry. I go outside, I get a lot of sun, I come back, and my vision is restored. So I, I, I know there's something to that. Li-

[00:30:19] Lucy Goff: light is the biggest medicine.

[00:30:20] Lucy Goff: It is the biggest medicine. Um, we are doing so many tests. Um, we are doing, like, um... It's like the Charlie and the Chocolate Factory for lasers in our, in our company. We're doing so many tests, so many world-first tests. Um, we've done a test on... Well, there is evidence out there to show you that, um, if you actually radiate your eye with near-infrared light, it will help with molecular degeneration.

[00:30:52] Luke Storey: Yes.

[00:30:52] Lucy Goff: Um- Yes,

[00:30:53] Luke Storey: I've heard that ...

[00:30:53] Lucy Goff: it will help with the wet molecular degeneration, not the dry one. But, you know, it's- [00:31:00] It's absolutely incredible. Uh, and now that we've got, um, a, um, a, uh, you know, the, our, our lens makes it safe for you to treat your eye, um, whereas before, you know, you can't start shining lasers into your eye.

[00:31:14] Lucy Goff: You definitely not . Your retina will not thank you- Yeah ... I'm afraid. You'd

[00:31:18] Luke Storey: be walking with one of those little white canes very soon.

[00:31:21] Lucy Goff: Yeah, we don't want that.

[00:31:22] Luke Storey: Uh, so, so y- y- you guys have the, the FDA, uh, clearance on, on, on beauty, on skin, right? And so w- if anyone, well, I'm sure many people will go to your website, I mean, it's very sort of fashion-forward and definitely marketed toward that.

[00:31:38] Lucy Goff: You'd see that because that's what the clearance is at the moment. Right. But we're putting more claims in, so hopefully by the end of this year we'll have more claims on a lot more, um, you know, on more, more conditions relating to the laser because fundamentally, you know, this laser, it's got a biological penetration of [00:32:00] nine centimeters.

[00:32:02] Lucy Goff: So I mean, it's crazy. I don't know

[00:32:06] Luke Storey: Three inches?

[00:32:06] Lucy Goff: Maybe three. I

[00:32:08] Luke Storey: don't know. That's nuts. Yeah. So when I'm, so when I'm putting it, uh, you know- It'll

[00:32:11] Lucy Goff: go all the way into

[00:32:13] Luke Storey: the bone ... I, I like to do it on my head, not, not for the wrinkles, but just for the brain. For your brain. But I, I was thinking, oh, I don't know, is it going through the skull?

[00:32:20] Luke Storey: But it definitely is. It

[00:32:21] Lucy Goff: definitely does. I mean, I could show you a crazy- That's so cool ... picture on my phone. 'Cause

[00:32:25] Luke Storey: as you were, as you were, uh, alluding to earlier, I mean, there's a, there's a lot of research in Alzheimer's, TBIs, autism, neurological issues- Yeah ... involving light and lasers specifically. Yeah.

[00:32:38] Luke Storey: So this isn't, you know, this isn't some fringe theory. I mean, there's a lot of data to support that.

[00:32:42] Lucy Goff: There's a lot of data, and, you know, for pain as well, you know. Like, pain is, is huge. It's a huge problem, and the, you know, the pharmaceutical drugs that are there for pain are, like, you know, addictive, and they've got side effects.

[00:32:57] Lucy Goff: And maybe you just, you know, you, you, you don't wanna [00:33:00] take them. You know, you don't wanna, you don't wanna have them as part of your daily life, you know. This is incredible because it's, the Lima Laser, you know, it's, uh, the, the technology is anti-inflammatory and regenerative. So, um, you know, it's not just anti-inflammatory, it's anti-inflammatory and regenerative as well.

[00:33:20] Lucy Goff: Um, it works, um, via an epigenetic modality inside all each of your cells. So obviously, you know, you're born with the same genes that you die with. You know, your genes, your genes don't change. But your body's ability to read your genetic master board declines as you get older, and that's a lot of the reason as to why the aging process sets in.

[00:33:44] Lucy Goff: Because some genes that should be down-regulated that are associated with bad things start to be slowly up-regulated and work against you, and some genes that are, you know, associated with usefulness and regeneration [00:34:00] are, um, down-regulated when you really want them to be up-regulated. You really want them to be working.

[00:34:06] Lucy Goff: Um, and it's like a piano going slowly out of tune. Um, you know, when you're in your mid-30s, maybe a couple of no- you know, a couple of the notes are out of tune. Um, and you would still play the concerto and, and it would, it would sound very good. You know, you wouldn't really notice. But if you get to in your mid-40s or, like, you know, you, in into your 50s, maybe half the notes are out of tune on that piano, and you play the piece and it doesn't sound good anymore.

[00:34:40] Lucy Goff: And that's when you know that the- Yeah ... the aging has set in. And fundamentally, how this works is- It resets your genes to how they should be working. So the youthful genes are once again upregulated, and the destructive genes are once again downregulated. And [00:35:00] that's why you need to use it every day 'cause it doesn't work by damaging.

[00:35:03] Lucy Goff: So, uh, some of the lasers you were speaking about- Yeah, yeah ... you know, they're hot lasers, they damage you. Um, they, uh, take the surface of your skin away. Um, they provide some kind of micro injury to then stimulate the repair response.

[00:35:18] Luke Storey: I mean, that's kind of the basis of red light therapy too, right?

[00:35:20] Lucy Goff: That's the basis.

[00:35:21] Lucy Goff: So this is different to that. This a- Yeah ... so red light therapy works via thermal heat, so this doesn't work through heat at all. It works via laser- It's truly a

[00:35:32] Luke Storey: cold laser.

[00:35:32] Lucy Goff: It's truly a cold laser. 'Cause there are lasers that are

[00:35:34] Luke Storey: called cold lasers, and they will still

[00:35:35] Lucy Goff: burn the shit out of you. No, no. So they're, they're like non-fracture lasers.

[00:35:38] Lucy Goff: It's a totally different- Okay ... technology. They work by, um, heating up the water tissue, the water in between your cells, and it creates damage and then it stimulates collagen. This is entirely different. It's an... It's the world's only zero damage laser technology. Um, and it [00:36:00] triggers this genetic switch, and it makes your genes and your cells work like it did when you were younger.

[00:36:07] Lucy Goff: And pain often comes along in later in life because of inflammation- I've noticed ... and because, you know, your, your genes are not working in the way that they should be anymore. And that's why this is so revolutionary, because for the first time, you know, from the comfort of your little, you know, your

[00:36:26] Luke Storey: knife Would it weird you out if I give myself a treatment while we're sitting here?

[00:36:28] Lucy Goff: No, you can give yourself a treatment. I'll give myself a treatment. I'll do my neck 'cause I'm gonna be sat on a plane for a long time later. Um, but no, it, it, uh, it, the light has got a biological penetration of nine centimeters, so it goes all the way through to your bone, and it will regenerate everything in its path, so the muscle, the ligaments, and the skin.

[00:36:50] Luke Storey: And so for those watching on the camera, you'll see a red light, but 808 nanometers is near-infrared, so it's not visible. So is this light- Yeah ... more of an indicator light?

[00:36:59] Lucy Goff: [00:37:00] Yeah, this is, this is just a light to tell you it's switched on.

[00:37:03] Luke Storey: Okay. One thing that's

[00:37:03] Lucy Goff: super- Because you can't see near-infrared with the human eye.

[00:37:05] Lucy Goff: Right So you'd never know whether it was switched on or not.

[00:37:07] Luke Storey: One thing you guys did that's really dope is the little three-minute timer where it flashes.

[00:37:12] Lucy Goff: Yeah.

[00:37:13] Luke Storey: It flashes white. That is a cool feature.

[00:37:16] Lucy Goff: It's a cool feature. '

[00:37:17] Luke Storey: Cause that's the, the, it's three minutes- It's- ... you wanna do on each area- Yeah ... right?

[00:37:21] Lucy Goff: So three minutes. Um, so the, the, the dose of light that you need to get into- I'm gonna, I'm gonna hold mine for three minutes ... your cell. Yeah, you do that. You'll be very clever by the end of it. Well- You already are very

[00:37:32] Luke Storey: clever ... I'll become so articulate. I'll just run in circles around the listeners.

[00:37:35] Lucy Goff: Um, yeah, you need to get 12 joules of this laser light into your cell in order for it to have this regenerative youth switch.

[00:37:48] Lucy Goff: Um, and so it, it will happen in three minutes, so that's the dose of the laser light that you need to get into your cell.

[00:37:55] Luke Storey: So when the white light flashes- It

[00:37:57] Lucy Goff: just means move on- ... it switched spots ... to another area- Okay, good ... or [00:38:00] turn it off. If you only want to treat one area, then you just, that's your treatment over for the day.

[00:38:05] Luke Storey: Well, one thing, another thing you guys did that's super cool- Is I like how heavy everything is. I don't know if it's 'cause I'm a guy, but it's like the stand is real heavy. It's, nothing's, like, chintzy about it. It doesn't fall over, and the freaking battery, I mean, I've never even run the battery out 'cause I f- just recharge it.

[00:38:24] Luke Storey: Yeah, you just re-

[00:38:25] Lucy Goff: It's on the stand ... it's a rechargeable. So

[00:38:26] Luke Storey: the- But it's, like, crazy the... I don't know. I'm gonna try to use it and see how long the battery lasts. I feel like it would last forever, but with a lot of these kind of handheld technologies, some of them are very cool, but the batteries are garbage.

[00:38:39] Luke Storey: No, these

[00:38:39] Lucy Goff: batteries

[00:38:40] Luke Storey: are

[00:38:40] Lucy Goff: very- And so you constantly have to recharge it ... everything about this, this device, sadly, is very expensive. I mean, the laser diode itself, I mean, there's three laser diodes in here. Um, they are a fortune because yeah, you can get cheap laser diodes out there. Um, you can get very cheap diodes, but they will only last you, like, about a year.

[00:38:59] Lucy Goff: Uh, this [00:39:00] diode will last 10 years. Oh, wow. So we've done aging tests on it. So I was just very adamant that there were no corners cut for this device. Um, it should last, it should be sturdy. You know, if you drop it, it shouldn't smash. Um, and actually as part of the FDA process, we had to do so many, so many tests on it.

[00:39:21] Lucy Goff: Um, you know, if you run over the Lima Laser, at what point does it break? You know, like, it, this is a serious machine. You know, like, the cold laser machine that we were replicating costs £40,000 and this-

[00:39:36] Luke Storey: Damn ...

[00:39:37] Lucy Goff: costs £5,000. So it's a b- it's a better device than that huge floor-standing hospital machine, uh, for a lot less money.

[00:39:46] Luke Storey: All right, I got a, I got an idea for you.

[00:39:48] Lucy Goff: Go on. You have to patent it.

[00:39:51] Luke Storey: Okay. Like, tell me. You know, like, these red light beds, you know, they're k- like a tanning bed? W- could you, if one had [00:40:00] the, the resources, could you create a bed where the entire bed are these particular diodes, where you just blast your entire body for three minutes at once?

[00:40:10] Lucy Goff: Yeah, it, it would- I mean- ... never get past the FDA, so like Damn

[00:40:14] Luke Storey: FDA. Yeah.

[00:40:15] Lucy Goff: I mean, it would get past- Buzzkill. Yeah. I mean, it just would be too powerful to, um... That's why the, you know, you can get the red light beds. Yeah. You know, you can get a red light bed because it's just a bulb that's... You know, you can get strip LEDs, but you couldn't get a laser.

[00:40:32] Lucy Goff: Uh, they wouldn't allow that.

[00:40:33] Luke Storey: What, what if you were just a gazillionaire and you just wanted it for yourself, not, not commercial? I mean, is it, is it feasible in terms of- If, if you, like, hustled it into the, hid

[00:40:40] Lucy Goff: it into the country. Like try

[00:40:40] Luke Storey: and hide it. I just, I'm like, oh, see it just did the-

[00:40:43] Lucy Goff: On a subwoofer,

[00:40:47] Luke Storey: yeah ... it just did the white flash.

[00:40:48] Lucy Goff: It did, yeah.

[00:40:48] Luke Storey: I'm just, uh, I'm extra, as they say here in America. So it's like I go, "Oh, this thing's really cool," and it's great. You do three minutes, you know, one little thing at a time and just like, well, if one's good, what about if [00:41:00] you had 1,000 of these you could lay on, you know?

[00:41:02] Lucy Goff: Yeah. Just the way my- You could also blow up your house,

[00:41:05] Luke Storey: you know. I've

[00:41:05] Lucy Goff: come close, trust me.

[00:41:12] Luke Storey: All right, you guys, I don't love the term biohacker, but let's say I've been in the health optimization game for a minute. I'm basically obsessed with solutions to what ails us. So supplements, cold plunges, red light, all the things, right? But if you're not managing the energetic field in which you live, even the best inputs like those don't land the way you think they do.

[00:41:33] Luke Storey: 'Cause unfortunately, these days our bodies are constantly interacting with Wi-Fi, Bluetooth, cell towers, an invisible load your nervous system has to process twenty-four seven. This is why you can be doing everything right and still feel a little off, and that's exactly what got me into Leela Quantum Tech.

[00:41:51] Luke Storey: It's a suite of products designed to support your biofield and help your body stay resilient to EMF stress. At home, I use their quantum block to [00:42:00] harmonize the environment here in my office studio and support a more coherent signal all around me. Then when I leave the compound here, I wear the Heal360 capsule.

[00:42:10] Luke Storey: It's got quantum-charged titanium spheres inside it, so it helps take the edge off that constant background noise when I'm out in the world. And when the exposure peaks, times like air travel, traffic, and so on, they've got EMF-blocking clothing that blocks against 99% of measurable wireless radiation. This line of clothing is clutch when you're walking into a high-EMF environment.

[00:42:33] Luke Storey: To get yourself dialed in with all that stuff, here's what you do. Go to lukestory.com/LeelaQ and use the code Luke10 for 10% off your first order. That's lukestory.com/L-E-E-L-A-Q. Because the real upgrade isn't doing tons more supplements and saunas and all the things. It's about protecting the field in which you live and thrive.

[00:42:56] Luke Storey: Again, that link is lukestory.com/LeelaQ and the code [00:43:00] is Luke10.

[00:43:03] Lucy Goff: Uh,

[00:43:04] Luke Storey: okay, let's talk about the... Well, actually, I want to share something with you. So you were talking about as you get older, you just start getting pain. I've, I can definitely, uh, you know, confirm that to be true. I've been writing for the past couple years, and I use a Mac Trackpad, you know, and a keyboard.

[00:43:22] Luke Storey: And, um, a few months ago, I s- just got this weird thing, just this inflammation in my right thumb where it would just constantly hurt to the point where I, I remember I was trying to scoot the blender over on the counter. I was like, "Ah, I can't even scoot the blender." I mean, that's how weak I got, my grip strength.

[00:43:38] Luke Storey: Yeah. So I've been hammering it with your laser for past couple weeks. It's easy to do, you know? It

[00:43:45] Lucy Goff: should

[00:43:45] Luke Storey: really help. Sit and watch some TV. Yeah. I'm like at a, you know, I don't want to overclaim, but I'm at 80% recovery already.

[00:43:52] Lucy Goff: If

[00:43:52] Luke Storey: you

[00:43:54] Lucy Goff: did it- And that's not even that consistent ... for another two weeks, then it would, it would just be gone.

[00:43:56] Luke Storey: Epic. Okay, love

[00:43:57] Lucy Goff: it. But you see now it needs charging 'cause it's [00:44:00] flashing.

[00:44:02] Luke Storey: Okay.

[00:44:03] Lucy Goff: You've reached it.

[00:44:04] Luke Storey: Oh, that's what it is. It needs charging. It hasn't been three minutes.

[00:44:04] Lucy Goff: All right. But when it-

[00:44:05] Luke Storey: Well, now I know what happens- Yeah ... if you don't charge it. Yeah, I've got- 'Cause so far it's lasted forever. Yeah. Um, okay, let's talk about the beauty aspect.

[00:44:14] Luke Storey: You know, I know this is the lane that you've gone into. Question one is w- as a founder, why did you elect to go the FDA approval route, one? And two, you know, why did you focus on beauty when these, this technology can do so much more?

[00:44:31] Lucy Goff: Think you've got to start somewhere, and I... You know, we started as a supplement brand, and we very quickly, um, realized that our customer was this perimenopausal woman.

[00:44:44] Lucy Goff: By far, like 90% of our customers, uh, who bought into the Lyma supplement were, like, uh, 45 to 60 And so that was the pot of customers that we had, and they were all [00:45:00] complaining about their skin. So it just seemed an obvious transition to y- um, speak about this technology for skin. Getting FDA clearance on this device was an absolute nightmare.

[00:45:14] Lucy Goff: Um, you know, it's, it was very difficult because we had to use an LED as a predicate, um, even though it's not, um, a, it's not an LED. Um, but those are on the predicate, so it was... They, they'd said no. So the FDA had said no. Um, and we were just, you know, kind of, we just keep, kept on going back and saying, and, and, you know, saying, "Well, what you said isn't right.

[00:45:42] Lucy Goff: That's, that's, um, because of an LED. It's nothing to do with this laser." Um, so it was easier to get, um, the clearance for cosmetic than it was for pain or, um, [00:46:00] something like that. Because for pain, you need to... There's nothing out there at the moment that's got FDA, uh, clearance, so you have to go for what's called a De Novo, which is a totally new, um, submission that's never been done before- Ah, yes

[00:46:15] Lucy Goff: which takes a long time, so we are going through that at the

[00:46:18] Luke Storey: moment. Not to mention, uh, if you solve pain, you're cutting into a lot of pharmaceutical sales.

[00:46:24] Lucy Goff: Um

[00:46:29] Luke Storey: That's the conspiracy theorist in me No comments. I'll, I can make the comment Yeah You can, uh, not make the comment if you don't But

[00:46:31] Lucy Goff: I mean, like, you know, on, on, on a different side, you know, I think it's a different type of customer. You know, these devices are expensive. Um, you know, ibuprofen, Advil is, like, a, a few dollars.

[00:46:42] Lucy Goff: Uh, these are not a few dollars. So, um, you know, it's kind of ... It, it's a different market, but fundamentally it is such an incredible technology. Um, we speak about the cosmetic benefit at the moment simply because that was the [00:47:00] customer, you know, that, that was the- Yeah ... customer that we had, and it is so effective at, you know, I guess kind of there is a void in the cosmetic industry for true skin regeneration, so skin regeneration with no damage, something that can just regenerate the skin without damaging it.

[00:47:20] Lucy Goff: Um, because, you know, the concept of damaging your skin in order to make it look better is, is actually not very clever. Um- Because your skin is an organ, you know? It's like- Totally ... I always say, like, if you go ... If you see, like, um, a heart surgeon and say, you know, "Can you just microneedle the outside of my heart to make it look nicer or my heart to look nicer?"

[00:47:45] Lucy Goff: Like, you know, you'd just be laughed at, but people are damaging their skin, and it's an organ, and it's not there to be damaged just to make it look better. Um, and you know, once you damage it, you can let pathogens in, um, [00:48:00] and you, you, you ultimately make it weaker. You make it thinner. Um, as you age, your dermis thins and your epidermis thickens, and the dermis is the lower layer of skin where regeneration happens.

[00:48:13] Lucy Goff: So that's the last thing you want. So by damaging it, you're just making it thinner and thinner, whereas this technology will make your dermis thick again. It will give more area and more volume in the regenerative layer of your skin, which nothing else, no other technology can. And you know, when you age, I was speaking with your, I was speaking with, with your beautiful wife, uh, before we b- b- b- before we came on here, and I was explaining, you know, like, um, with- The lower jaw, you know.

[00:48:47] Lucy Goff: Like, why are so many women getting facelifts these days? Because, you know, fundamentally as you age, your f- your f- the... all of your face droops, but it's the ligaments that are drooping, and your [00:49:00] skin just hangs on top of those limp, loose ligaments. So, you know, that's why the Lima Laser is so incredible for cosmetic use because-

[00:49:10] Luke Storey: Would you, would you say the, the jowls are, like, your, your number one success story?

[00:49:15] Lucy Goff: The neck and the jowls because there's not a lot outside of surgery that will really transform those. Um, and I think as a woman, you know, we're busy, we're working, um, you've got responsibilities, and maybe you can't get to the clinic as much as you want to. And just to be able to take care and, you know, transform the look of your face and your neck, um, and you know, your neck is, is the biggest giveaway of your age.

[00:49:43] Lucy Goff: You know, like it certainly was for me after I hit the age of 50. You know, like my neck was just, like, giving everything away. So the fact that you can just sit on your sofa and watch a film at night or read a book and, and, you know, transform [00:50:00] the age of your neck, um, is, is really empowering. But also there's, like, areas like your inner arms.

[00:50:06] Lucy Goff: I mean, they just go... They just look so haggard, uh, w- when you age, and they're very difficult to transform. And your inner thigh or maybe you've, you know, you've been on, um, fat loss jabs and you've lost a load of volume in your, um, in, in your stomach or, you know... And it's amazing at tightening that skin as well.

[00:50:31] Lucy Goff: Um, we've got some amazing... You, you... We'll, we'll send you these pictures so you can look at them. Oh, cool. But, you know, you can see this is, like, a 62-year-old... Well, no, she's actually a bit older than... She's 65. But she was like she has got b- she had a bad lifestyle, and she smoked, she drank, and, like, not doing s- I- I'm

[00:50:53] Luke Storey: familiar.

[00:50:54] Lucy Goff: Uh, but you can see, you know, like, it goes from [00:51:00] that-

[00:51:01] Luke Storey: What? That's nuts ...

[00:51:03] Lucy Goff: and that was 30 days.

[00:51:04] Luke Storey: Are you sure there's, there's no trickery? Like, no one's running off to get plastic surgery

[00:51:08] Lucy Goff: This, this, this was a doctor... This was a doctor-led trial, so It's just unbelievable. And then-

[00:51:16] Luke Storey: Whoa ...

[00:51:18] Lucy Goff: this-

[00:51:19] Luke Storey: That's-

[00:51:20] Lucy Goff: Inner arm

[00:51:21] Luke Storey: crazy. So what we're looking at here, and we'll... Can we get these pictures and we can- Yeah ... we can throw them into the video? Yeah. You guys are gonna freak when you see this. So the first one is an underarm.

[00:51:31] Lucy Goff: But actually, this is what I've got to show you, 'cause when I first w- when I first discovered this technology, these are my knees.

[00:51:37] Lucy Goff: Okay. Well, they were my kne- before you say anything. I j- I'm glad I didn't say anything These were my knees.

[00:51:42] Luke Storey: I'm glad I wasn't like, "That's disgusting." I

[00:51:44] Lucy Goff: know, eh? I know. It's terrible. Um, so you can see they just look like there's... I mean, it was-

[00:51:54] Luke Storey: They got a little Silly Putty action going.

[00:51:56] Lucy Goff: Yeah. Yeah. Yeah.

[00:51:56] Lucy Goff: Yeah. Okay Very, very bad. Very, very bad. Um, so [00:52:00] when I first was testing this technology, I tested the l- it was actually the smaller Lima Laser, not this big one. Um, I tested it on my knees, and I thought, "Well, if it does anything for my knees, then I know that it will work on anyone's face," 'cause this was, like, a way worse than anyone's face, what, what my knees looked like.

[00:52:23] Lucy Goff: Um, and it's, it's quite interesting. Because it's cold and you don't feel anything, you think, "Does it work?" Right.

[00:52:33] Luke Storey: Right.

[00:52:33] Lucy Goff: And I was using it on my knees every day, and I was thinking, "Well, is it working? I can't really see a difference." But I'd taken a really good... I'd taken this shot before. And then a few weeks later, I took another shot 'cause I was thinking, "Oh, I don't think it's working.

[00:52:48] Lucy Goff: I can't really see a difference." And it's amazing how the brain tricks you when you're thinking, "Well, I'm... I can't feel anything, so it's not working." And if you see your knees every day, you don't appreciate how it [00:53:00] might have worked. But this was 12 weeks later

[00:53:07] Luke Storey: I gotta be shitting me. Let me see that. That's crazy

[00:53:15] Lucy Goff: And then I realized that-

[00:53:17] Luke Storey: That's- ... that was insane ... I mean, honestly, that's, that's impressive. That's impressive.

[00:53:21] Lucy Goff: So every day on each knee I was doing 15 minutes with the smaller laser. Um, and-

[00:53:28] Luke Storey: Yeah, we gotta put these-

[00:53:30] Lucy Goff: Yeah ...

[00:53:30] Luke Storey: we gotta put these in the video. You know, we should put them in the show notes too.

[00:53:33] Luke Storey: Would you take a note for me, Jared? That'd be cool just to, to put them, like, you know, link, uh, link them so they're on the blog post for this episode. That's nuts. I mean, the underarm one too. I mean, what we're looking at here, for those that haven't seen it yet, is, like, serious creping. It's-

[00:53:51] Lucy Goff: Yeah, very crepy.

[00:53:53] Lucy Goff: Yeah. And, uh, you know, it's, it's-

[00:53:55] Luke Storey: I

[00:53:55] Lucy Goff: mean- ... it, it makes you not feel confident. You know, like, she had [00:54:00] not... She didn't wanna go out, you know, uh, she didn't wanna go out ev- with it, you know, by exposing her arms. And as a woman, you know, I'm 53, and I f- I, I feel the same. You know, like, you don't look how you did when you were younger and maybe you change your fashion choices.

[00:54:15] Lucy Goff: Um, so just to have that kind of confidence again and just think, "Well, I will wear that low-cut top," or, "I will wear that tank top," or, "I will have my knees out," it's just, like, really empowering. Well, it is for me

[00:54:30] Luke Storey: anyway. You're, you're right about, you know, tracking the effects. It's like at different times in my life when I've lost weight or gained weight or, like, my hairline's gotten thinner, I don't really notice it in real time.

[00:54:40] Luke Storey: You, you can really only see it if you have an AB test, right? Like, I'll see photos from a few years ago and I go, "Man, I was getting a little heavy." I wouldn't notice it now. I mean, I think my wife pointed it out at one point, and she's like- Aw ... "Are you in your third trimester? What's going on?" But, um, you know, but I notice that.

[00:54:56] Luke Storey: Like, I look at older pictures and I go... Look at a new one, I go, "Oh my God, [00:55:00] my hair has really creeped back on me." But I don't really notice it every day. You don't

[00:55:04] Lucy Goff: notice it every day.

[00:55:04] Luke Storey: I'm not staring in the mirror, you know? No. So-

[00:55:07] Lucy Goff: Um- ...

[00:55:07] Luke Storey: I think these kind of things we often don't realize un, uh, until we see a picture of ourselves versus one that's a bit older.

[00:55:15] Lucy Goff: Yeah, no, it's, it's... Do you know what? I'm just ama- every day I'm literally amazed at this. Um, you know, as I say, it was all out of a chance meeting wh- at a really low point in my life where, you know, I was thinking, "Why is this happening to me?" And now I realize why it did, 'cause it led me, it led me to this.

[00:55:37] Lucy Goff: Uh-

[00:55:37] Luke Storey: Well,

[00:55:37] Lucy Goff: I'm g- And the, you

[00:55:38] Luke Storey: know- I'm glad it d- I'm glad it did. I'm sorry you had to go through that, but-

[00:55:41] Lucy Goff: Yeah ...

[00:55:41] Luke Storey: you've revolutionized something that I'm really into already, and so you've made it better. Um, let's talk for the science geeks out there, and, uh, you know, you've said you're not a scientist. I'm definitely not one either, but I get the basic premise of how light works.

[00:55:56] Luke Storey: So correct me where I'm wrong if I am, but why it's having [00:56:00] this effect, whether it's, you know, i- injury or skin that's aged, the ligaments and muscles under your skin that are supposed to hold things up, is what's happening here that this particular wavelength of light at the power with which it's delivered is stimulating the mitochondria where it hits to produce more ATP, which then gives you the energy and your body's kind of code to rebuild collagen.

[00:56:24] Luke Storey: Is that what's happening?

[00:56:26] Lucy Goff: It's, it is. So it is that. So your, obviously your mitochondria is the battery cell, and as you age, your, you've got less energy in your cells, and that's why you don't get, um, maybe in your skin and your muscle, it's, it's weaker. It's not firing at the same power that it did when you were younger.

[00:56:47] Lucy Goff: So there's the mitochondrial aspect that it fires, but then it's also this epigenetic switch. So it switches the cell back into youth mode. So youth mode could mean many different [00:57:00] things. It could mean it has more energy. It could mean it's got more antioxidant power. It could mean that... Well, I mean, we, we did actually, um, a world-first clinical, um, on this laser in human skin looking at gene expression in the dermis of the lima laser versus an LED at the same power and the s- and the same wavelength that we got Imperial College in London- Oh, interesting

[00:57:31] Lucy Goff: to build, but just using LED as a light source, not, um, laser. And the mad- the, the, the clever part of this device is the fact that it will deliver light into deep tissue because it's only as good as where you can deliver the light to in the- Right ... energy that you need it to. So, um, in the LE- in, in the lima laser, 45 genes were expressed, and the SIRT1 gene, the longevity [00:58:00] gene, was expressed six times, which has never been seen- Wow

[00:58:04] Lucy Goff: before in human skin, in human tissue

[00:58:12] Luke Storey: I used to think burnout was just the price you had to pay for being productive. Then I found something that helps me stay focused for as long as I need without feeling smoked afterward. It's called NuCalm. It uses a neuroacoustic software to help shift out of fight or flight and into deep recovery in, like, ten minutes.

[00:58:30] Luke Storey: And the cool thing is there's no gadgets to buy or haul around. You just throw on headphones, open the app, and within minutes, you start to downshift or upshift if that's what you're looking for. I've been busy writing a book for the past couple years, and it's one of the most mentally demanding things I've ever done.

[00:58:44] Luke Storey: I'm talking hours and hours of deep focus, revisiting old memories, and organizing a ton of ideas. So before I start a writing session, I'll use one of their flow state tracks to get me into zen. Then I'll lock in with a focus track for the next few hours of [00:59:00] writing. And I'll tell you what, my wife can attest to this.

[00:59:02] Luke Storey: When I have those headphones on, it's literally impossible to distract me. I'm like a machine. Then afterward, I'll use Recharge or Rescue to help my brain and body recover from hours of intense work. Just twenty minutes of that feels like a full nervous system reset, and NuCalm science supports that. I highly recommend you check out NuCalm, and here's how you do it.

[00:59:23] Luke Storey: Go to lukestory.com/nucalm to start your free seven-day trial. That's free seven-day trial, folks. You'll also save fifteen percent off your subscription. So whether you need better sleep, sharper focus, or a fast reset, NuCalm has a track for it. And again, here's the link, lukestory.com/nucalm. That's N-U-C-A-L-M to get that fifteen percent off.

[00:59:46] Luke Storey: And whether or not you buy it, I highly recommend you at least give yourself seven days for free. I mean, I won- sorry, I'm-- t- hold that thought, but I'm wondering if, you know, again, you might not be [01:00:00] able to claim this, it wasn't what your study was, but my thought is that if that sirtuin is being turned on 6X in the skin, and we're penetrating three, four inches or so, it would stand to reason that your organs, you know, if you're having problematic organs, thyroid, liver, whatever You're probably gonna have a similar kind of effect in different places in the body too.

[01:00:23] Lucy Goff: You are. If you can get- I

[01:00:23] Luke Storey: mean, outside of pain and outside of-

[01:00:25] Lucy Goff: Yeah ...

[01:00:25] Luke Storey: you know,

[01:00:26] Lucy Goff: cosmetic. If you can get the light delivered-

[01:00:28] Luke Storey: Right ...

[01:00:28] Lucy Goff: um, then yes. And that's why this technology is so incredible because it will push the light into the deep tissue. Um, and so that's why I was explaining, like, it's more than just the mitochondria.

[01:00:43] Lucy Goff: So you've got the mitochondria. It stimulates the fibroblasts, which creates more, um, energy. Um, but it's really, like, you know, it's got... Uh, it increases circulation. It, um, helps with senescent cells. Uh, [01:01:00] it increases your antioxidant power. It creates more oxygen. It, um, you know, the SIRT1 gene, the longevity gene, is expressed six times.

[01:01:11] Lucy Goff: So there's, it, there's a whole... It's like a whole microclimate of regeneration that happens in the deep tissue. And in the LED device, the, in the LED skin, uh, only one gene was expressed in the dermis. And so that's why, why I was kind of explaining that it's only as good as where the light can be delivered, and that's why with those red light panels, you know, they're, they're amazing at making you feel better.

[01:01:43] Lucy Goff: So red light panels are amazing at making you feel better because they stimulate the mitochondria on the very surface of your skin that gets more oxygen into your body, and you feel better. That's why it's really good for you to stand in front of those red light [01:02:00] panels. It makes you feel better. It gives you a glow, and it makes you feel better.

[01:02:04] Lucy Goff: But if you want regeneration to happen in the base layer of your skin, in the muscle, in the ligament, in the bone, in the organ, then it's not gonna do anything, and that's when you need, um, you need a proper cold laser type

[01:02:20] Luke Storey: of treatment. That study's very interesting because you had the same, uh, power and the same wavelength.

[01:02:26] Lucy Goff: Yeah. Was, does that- It

[01:02:26] Luke Storey: was

[01:02:27] Lucy Goff: the only way we could test it properly ... Is that

[01:02:29] Luke Storey: due to the lack of coherence in an LED light versus the coherence of a laser?

[01:02:35] Lucy Goff: It's to do with three aspects that laser has got that LED hasn't, and it goes back to that coherence, polarization, and monochromatic.

[01:02:46] Luke Storey: Oh, right.

[01:02:46] Lucy Goff: So LED- Oh, 'cause

[01:02:47] Luke Storey: the LED- Yeah

[01:02:48] Luke Storey: has white in it.

[01:02:49] Lucy Goff: Yeah.

[01:02:49] Luke Storey: So it's not truly monochromatic. It's not monochromatic. Even when you look at it, it's red.

[01:02:52] Lucy Goff: It's always mixed with white.

[01:02:54] Luke Storey: Interesting. Yeah. God, that's so crazy. Um- It's so nuanced, you know? You'd think like, oh, a red light a red light, you know, 620- And [01:03:00] actually- ... it

[01:03:00] Lucy Goff: does

[01:03:00] Luke Storey: and the other ...

[01:03:01] Lucy Goff: a lot of the evidence for, a lot of the published evidence for LED was used, th- they used the cold laser- Evidence, and then they thought, "Well, because it's the same, um, wavelength, it must be doing the same thing."

[01:03:16] Lucy Goff: But it- Ah ... it can, but it can't... It can only do it if it can reach where it can reach, it can reach where you need it to, and LED can't. There's two types of penetration with light. There's what's called relative penetration and absolute penetration, and relative penetration is solely dependent on the wavelength.

[01:03:39] Lucy Goff: So the relative penetration of LED and laser are identical. Uh, red light will always go deep. Near-infrared will go deeper. Blue is superficial. You know, it's that kind of spectrum curve. That's relative penetration. But relative penetration has got nothing to do [01:04:00] with the biological healing capabilities or the biological power of a light.

[01:04:05] Lucy Goff: That's absolute penetration, and absolute penetration can only happen with a cold laser, not with an LED. There's no absolute penetration in an, in an LED.

[01:04:17] Luke Storey: That's so

[01:04:17] Lucy Goff: interesting. And we proved it in that world-first clinical that was published in Aesthetic Surgery Journal. That's why you, you, you go into a hospital, you'll never be treated with LED It's always las- always called laser

[01:04:31] Luke Storey: They're not, uh, treating, uh, racehorses with LED either

[01:04:35] Lucy Goff: They're not treating raceho- th- no.

[01:04:37] Lucy Goff: But, you know, it's lovely to start... You know, LED has got a place, and it, you know, it's, it's a good feel. It, it makes you feel better, you know, like you go into a, a near-infrared sauna, and you feel better. You know, it's- Yeah ...

[01:04:49] Luke Storey: it's

[01:04:49] Lucy Goff: still got a purpose. It's still good. It's just- I, I did one

[01:04:51] Luke Storey: this morning. Yeah.

[01:04:53] Lucy Goff: There you go.

[01:04:54] Luke Storey: Yeah, amazing. Um, what about, uh, since this is able to go [01:05:00] so deeply into tissue, I, I feel like I've seen some studies around, um, bone healing and light too. I know PEMF... PEMF's another one that they use in, in veterinary, you know? And they're really strong stuff to... when a horse breaks its leg, you can hit it with magnetism, and it heals 10 times as fast, whatever, and also with the lasers.

[01:05:21] Luke Storey: But I feel like there's some correlation between light and bone healing and, like, bone density too, or am I imagining that?

[01:05:28] Lucy Goff: It will heal everything in its path. So it will regener- it'll... It obviously it won't, um, if you've got osteoporosis or anything like that, it's not gonna start, um... It, it, it's not a cure for that.

[01:05:40] Lucy Goff: But it will help strengthen your bone. It will help, um, from a regenerative perspective. Uh, we have a lot of, um, big, uh, racehorse owners in the Middle East that use the Lima laser- Oh, really? ... on their ho- Yeah, that's... When we first, [01:06:00] um, you know, when we first, uh, launched the smaller laser, the Lima Laser, which, um, is, is, is obviously w- was the first laser that came out, um, you know, we're, we were not a big company.

[01:06:15] Lucy Goff: And, you know, you start getting, um, orders for 50 lasers coming through, and- Really? ... and I think, well-

[01:06:22] Luke Storey: Saudi

[01:06:22] Lucy Goff: Arabian-

[01:06:23] Luke Storey: Where did

[01:06:23] Lucy Goff: that come from?

[01:06:23] Luke Storey: Saudi Arabian princes- And then you- ... that have, like, a fleet of racehorses.

[01:06:27] Lucy Goff: Yeah. So, um, it was used, that is used on, um, racehorses as well.

[01:06:33] Luke Storey: Yeah. Oh, that's, that's interesting.

[01:06:34] Lucy Goff: Yeah, it's interesting.

[01:06:36] Luke Storey: Uh, what- have you guys done any-

[01:06:37] Lucy Goff: We've not got the clearance through for that, just let me say. But, um-

[01:06:41] Luke Storey: I won't tell anyone ...

[01:06:42] Lucy Goff: don't tell anyone.

[01:06:43] Luke Storey: Uh, have you guys done any other studies that are interesting? And if, if so, tell me about those. And w- if you had a dream, if you could just wave a magic wand, what kind of research would you like to do with the Lima?

[01:06:56] Lucy Goff: Um, we did another study. It was very gory, and it [01:07:00] was, um, looking at, um... It was diabetic ulcers in patients that had had amputation And, um, they, they were very, very severe chronic wounds. And, um, we did, it, it was, there was 30 subjects in the, in the trial. Half of them got LiMa laser and half of them got a placebo.

[01:07:27] Lucy Goff: And in the LiMa laser, the average wound area was decreased by 78%.

[01:07:34] Luke Storey: What?

[01:07:34] Lucy Goff: Yeah, no, it was- ... really amazing. But in the poor placebo lot, obviously they went on to produce bigger wounds, um, that had to be managed with

[01:07:46] Luke Storey: other things. To, to do that placebo, did you just, did they get dummy lasers that

[01:07:49] Lucy Goff: looked like

[01:07:49] Luke Storey: this?

[01:07:50] Lucy Goff: Yeah, so- Pretty interesting ... they all looked the same.

[01:07:51] Luke Storey: Like a inert red light.

[01:07:52] Lucy Goff: Well, no, I mean, the laser didn't look like this either because nobody, um, it was, we had them built, so it was-

[01:07:58] Luke Storey: Oh, okay ...

[01:07:59] Lucy Goff: obviously you [01:08:00] couldn't, we didn't anyone, want anyone to know it was a Li... You can't say the brand- Got it ... or anything like that.

[01:08:04] Lucy Goff: Okay. Got it, got it. So, um, yeah, they all looked the same. Um, but it was the same, it was the same interior, it just-

[01:08:13] Luke Storey: Got

[01:08:13] Lucy Goff: it ... looked different on the outside. But yeah, they should have stopped the placebo arm, but they didn't.

[01:08:20] Luke Storey: That's amazing. Yeah. Well, that's, uh, you know, that's another, like, thinking about surface wounds too, because as I was telling you the story about my dog Cookie, I mean, that was a cut, right?

[01:08:29] Luke Storey: I wasn't try- I wasn't trying to heal something underneath the skin. I was trying to heal the surfac- surface of, surface of the skin and get that wound to close up, you know, which it wants to do- Yeah ... and it's going to do. It just would take much longer without that energy being concentrated on that area.

[01:08:45] Lucy Goff: Now, I'm-

[01:08:46] Luke Storey: So cuts and wounds and things like that are another-

[01:08:48] Lucy Goff: Cuts and, I mean, cuts and wounds are easy. Um, I guess what I'm really interested in, my sister has got severe epilepsy, and um, we're doing a lot of [01:09:00] research in, obviously she's got a lot of white scarring on the brain from when she's had all her seizures.

[01:09:04] Luke Storey: Oh, wow.

[01:09:05] Lucy Goff: Um, so I want to do more research into using, uh, near-infrared light for brain health, um, and for reducing scar tissue in the brain. We're working with a neurosurgeon at the moment who's, um, wanting to do some work to see if, um, the, this technology will reduce the size of brain tumors. Um, there's so much, um, that- You know, we're, we're not the bigg- you know, w- we're, we're not, um, you know, a huge company, but we do give, um, a certain amount of lasers each year for testing for innovation.

[01:09:46] Lucy Goff: It's the only way- Oh, cool ... we're gonna, we're gonna, you know, find out more.

[01:09:49] Luke Storey: I mean, God, think about, you know, they have, uh, a company called, uh, Neuronic, I think. They sent me... They have this helmet, right, that's got laser lights

[01:09:58] Lucy Goff: and things in it. They do have helmets, but the [01:10:00] problem with those- I'm like, "Dude"

[01:10:01] Lucy Goff: helmets are is you only get the, um, therapeutic-

[01:10:05] Luke Storey: Wherever the

[01:10:06] Lucy Goff: diodes are ... where the diodes is. That's what

[01:10:08] Luke Storey: I'm thinking. So that's why they're so interested. So again, like, my bad idea, and you guys can pay me for this later if you end up developing my- ... my brilliant ideas that everyone's already thought of.

[01:10:17] Luke Storey: But I'm like- Maybe

[01:10:17] Lucy Goff: we've already thought of it ...

[01:10:18] Luke Storey: I'm picturing, like, the, the Lima Laser, right, but it's a whole freaking helmet- Yeah ... where your, you know, the entire surface area fits on your dome.

[01:10:26] Lucy Goff: Because then you can treat your... You know, we're doing, um, we're doing lots of, uh, studies on, uh, mitochondria, um, uh, mitochondria in different places in the body, um, that hasn't been, um, that hasn't been looked at before.

[01:10:45] Lucy Goff: We want to do more in the... more for longevity. Uh, now that we know that the SIRT1 gene has been accelerated six times, um, we're doing more research into, um, w- [01:11:00] the other genes and how they interact with that SIRT1 gene to, um, you know, kind of make the cell younger again. Uh, so we're, we're doing lots of resea- I mean, I'm, I'm fascinated- S- so cool

[01:11:13] Lucy Goff: by it all.

[01:11:13] Luke Storey: I feel like I'm, I'm, uh, meeting you at the very, you know, kind of beginning of something that's gonna be really huge. I just had another idea. I was thinking about where do you have a lot of mitochondria, right? You have a lot in your brain. You have a lot of mitochondria in your heart.

[01:11:28] Lucy Goff: I'm like- You do have a

[01:11:29] Luke Storey: lot in your heart

[01:11:29] Luke Storey: "Dude, I should be treating my heart." I've just been a little nervous, you know, before talking to you, so I'm like, I'm known to kinda do things without really looking into it beforehand, and I've, you know, I've hurt myself, um, taking one for the team, so to speak, over the years by just like, "Oh, I don't need to read the instructions.

[01:11:43] Luke Storey: I'll just go for it," and sometimes that's not the best idea.

[01:11:46] Lucy Goff: The problem is you probably wouldn't know exactly where your heart was.

[01:11:49] Luke Storey: Yeah. I mean, I'd have to really feel out for it for a while, but that's, that's an idea that I really like is, like, targeting different areas on the body, specifically organs, so not just, you know, [01:12:00] for the beauty application, the cosmetic treatment, but, and wounds, but, like, wow, what can we start to do with the brain and other organs, especially the ones that are really mitochondrially in- in, uh, intensive, if that's the word?

[01:12:14] Lucy Goff: No, there's lots of studies going on at the moment that, um, you'll be very- I'm excited ... excited to hear about.

[01:12:20] Luke Storey: I'm pumped. Uh, have you thought about, uh, and, you know, feel free to not talk about things that you're still in development on and you don't wanna get ripped off by other companies or something, but, you know, so this one is like a wand, handheld wand style.

[01:12:34] Luke Storey: Have you thought about, um, other applications, nasal, ears, things like that? Like, I showed you the one I have, uh, downstairs where you can treat your ears, you can, you know, put it in your nose. Um, but again, those are, you know, not as powerful as the laser-

[01:12:48] Lucy Goff: We've got, um- ...

[01:12:49] Luke Storey: you've created ...

[01:12:49] Lucy Goff: we have got, um, applications.

[01:12:53] Lucy Goff: We've got a nozzle for the nose, and we've actually- Oh, cool ... done a study on menopausal women, [01:13:00] um, who, uh, who radiate their nose every day. And, oh, it's porphyrin. It's the porphyrins. That's... You know, I couldn't think of that word before. Ah. It's the porphyrin. Ah. So, um, you- If you radiate your nose for two minutes, your blood will have done a whole circuit of your body.

[01:13:18] Lucy Goff: And, um, there was a reduction in menopausal symptoms of women who radiated their nose every day. Really? Yeah. Um, for ears as well, so ears, we've got a nozzle for the ears that we're, that we've, um, done tests on. It helps with, uh, tinnitus and, um-

[01:13:38] Luke Storey: That's what I'm talking about. Well, I've been using yours just on the side of my head on my ears, you know?

[01:13:42] Lucy Goff: Yeah, well, well, you can use it there, but, like, to get the, um, you know, all the light going down this no- uh, down a nozzle is better. We've also done, um... Well, we're doing an interesting study on vaginal health. So there's a, an applicator- Now you got my [01:14:00] attention ... that you can put on the...

[01:14:04] Lucy Goff: Because that goes to pot as well. I mean, like, everything goes to pot. I heard

[01:14:07] Luke Storey: that. I was sort of watching a comedian a couple nights ago, a female comedian. And, uh, what was her name? Nikki, Nikki Gra- Grazer? Glazer? Nikki Glazer, I think. Yeah. By the way, I, I mean, I, you know, I always try to watch the co- the Netflix comedy shows.

[01:14:21] Luke Storey: And it's like, I might like, huh, you get a little chuckle here and there, and it's like... You know, it's better than watching, you know, a serial killer show or something really

[01:14:29] Lucy Goff: toxic. Jeffrey Dahmer, although we all watched it.

[01:14:31] Luke Storey: We watched it. Yes, and it's like, you know, oftentimes later I wanna watch something that's a little more uplifting, and I really never laugh, and I feel like I'm a pretty happy person.

[01:14:38] Luke Storey: This freaking Nikki Glazer... Oh, it was on Hulu, actually. It wasn't on Amazon. I was crying. I mean, the whole time I was, like, dying laughing, like pee your pants laughing. And one of her bits was on, you know- On her bits ... the woman... Yeah, on her bits. Uh, and aging and, you know, I won't go into detail, but it might have had something to do with wizard [01:15:00] sleeves or the mouth of a tired dog, things like that.

[01:15:03] Luke Storey: Yeah. Uh, which was hilarious, but I never really thought about that. I was like, oh, God. I think for, for males, you know, I mean, things kind of, I'm, um, I think over time kind of gravity- True. But yeah ... has their way, but it's, I don't know, it's different 'cause it already looks ugly and it's all hanging out anyway.

[01:15:19] Luke Storey: But yeah, she was, she was talking about that, and I was like, oh, that's weird. I never thought about that aspect of aging for

[01:15:24] Lucy Goff: females. Well, yeah, 'cause you can get some, like, LED Um, applicator things that you can put in. But, um, you know, they, again, there's no, um, penetration into the tissue for LED, whereas for this technology, uh, there is.

[01:15:40] Lucy Goff: So if you want to regenerate your inner tissue, then, um, it's, it's really, really good. So, um, as I say, these are not FDA cleared at the moment, we're they're in, you know, we're, we're testing them out at the moment, but, um, we've got some incredible results.

[01:15:57] Luke Storey: Well, I mean, the, you know, when it comes to the [01:16:00] cosmetic side of things, whether it's, uh, you know, vaginal, uh, cosmetic treatments, people do these, I don't know what it entails, but I know there's some sort of rejuvenation- It's a bit painful

[01:16:09] Lucy Goff: I think.

[01:16:09] Luke Storey: There's like a r- vaginal rejuvenation thing I've heard of. Yeah. Um, and obviously, you know, people going for these chemical peels and where they go in and get a belt sander on your face and tear all your skin off. I, like you, have just always intuitively felt like n- none of that is probably a great idea.

[01:16:28] Lucy Goff: Um, and with pla- Maybe we're just too squeamish ...

[01:16:30] Luke Storey: and with plastic surgery, I mean, you, you gotta go under anesthesia, which

[01:16:34] Lucy Goff: is- Well, it's eight hours, you know, a good face lift is eight hours- Yeah ... so it's a long time. I,

[01:16:38] Luke Storey: I would just deal with looking older personally. But- I'd

[01:16:41] Lucy Goff: just try the Lima Laser.

[01:16:43] Luke Storey: Yeah.

[01:16:43] Luke Storey: But it's like- As long as I can ... okay, if we can do something that is safe, and, and I think we- you touched on something key, and that is w- which just hit me intuitively, and let's just go back to the face, it's like causing damage to one of your organs in order for it to fight back and be [01:17:00] better than it

[01:17:00] Lucy Goff: was before?

[01:17:01] Lucy Goff: Well, the other thing is, you know, when you, um, when you inflict damage on your skin to stimulate collagen production, you know, what nobody's telling you is you're actually producing scar tissue.

[01:17:14] Luke Storey: Oh.

[01:17:14] Lucy Goff: So what, um, you know, if you fall over and you hurt your knee, your body prioritizes the speed of healing over the quality of- Ah

[01:17:24] Lucy Goff: the repairing process. Ah, yeah. So it's a very... 'Cause your body is designed just to heal itself as quick as it can. So it's a very disordered, very quick process, and so you're just creating a non-optimal blend of collagen fibers. Where a- an actually, um, you know, you're producing collagen fibers in the same ratio as scar tissue.

[01:17:49] Lucy Goff: Um, so with this technology, with the Lima technology, you are actually producing the same blend of collagen fibers as found in youthful skin because there's no damage, you're [01:18:00] actually just empowering your cell to behave like before the aging process set in. Um, so you can always tell a skin that's been treated with Lima because it looks youthful and plump and bouncy.

[01:18:15] Lucy Goff: Um, you know, even when you're-

[01:18:18] Luke Storey: That's a, that's a really interesting point, thinking about scar tissue, right? It's like going back to that word coherence, y- your body's obviously, like, producing more, more, um, you know, skin, ligaments, tendons, et cetera, muscle, whatever it's regrowing, right? But under the surface of your skin, to your point, it's trying to do it quickly.

[01:18:41] Luke Storey: It's not trying to give you, like, a beautiful matrix of-

[01:18:44] Lucy Goff: No, your body can't,

[01:18:45] Luke Storey: you know- ... of layers that are coherent, right?

[01:18:47] Lucy Goff: There's no, you know, you can't tell your body to produce a beautiful scar. It'll just produce whatever it does. Right. Um, and actually, um, when you speak to plastic surgeons who do [01:19:00] deep plane facelifts, they can always tell when they open up a woman's neck, if you've used those damaging cosmetic technologies, you know, the, um, the, you know, the, uh, the really damaging, um...

[01:19:17] Lucy Goff: I mean, I can't say the name of them 'cause I don't, I don't wanna kind of, uh, diss other technologies. But, you know, if you can feel it, it's damaging you, and it actually produces- Um, it's a lot more difficult to do-

[01:19:31] Luke Storey: I was gonna say. Go ahead. Go ahead.

[01:19:32] Lucy Goff: It's a lot more difficult to do a good facelift if you're working with a very scarred dermis.

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[01:21:07] Luke Storey: They taste delicious too. I am obsessed with this stuff. Try it for yourself and find out at RealProvisions.com/Luke So they'll, the, these plastic surgeons will open up the skin and underneath that they're seeing scar tissue that's been created through all of these, uh, prior- Yeah ...

[01:21:27] Lucy Goff: treatments. And it's, it's a lot, it's a lot more difficult to do good work on scar tissue as it is to, to do the work on youthful, pliable, bendy ligaments.

[01:21:38] Luke Storey: Got it. Uh, that just reminded me of something I was gonna ask you about. I've been, because Allison has shown an interest in you know, anti-aging facial- ... genre on social media, she's getting- The

[01:21:50] Lucy Goff: genre.

[01:21:51] Luke Storey: I mean, she's getting fed in the algorithm. She looked up, like, jowls or something at some point. It's like her whole feed is now this,

[01:21:58] Lucy Goff: and one of the things- My whole feed is, like, [01:22:00] gory, um, operations.

[01:22:02] Luke Storey: That's all

[01:22:02] Lucy Goff: I see ... That's funny.

[01:22:03] Luke Storey: Mine's all, uh, like how to survive the apocalypse. But anyway, um-

[01:22:06] Lucy Goff: How do you survive the apocalypse?

[01:22:08] Luke Storey: That's a different podcast altogether, dear. But one of the things that she keeps getting fed is this Zerf, this treatment called Zerf, which is some sort of, um, you know, cosmetic treatment that looks light based.

[01:22:19] Luke Storey: I don't know if you're familiar with that. But-

[01:22:21] Lucy Goff: Anything that you can only have once a year or twice a year is basically telling you that there's a lot of a recovery time associated with it.

[01:22:29] Luke Storey: Got it. Okay. Yeah. So a friend of ours did it and found it to be exceedingly painful, uh, to the point where they, they're running cryother- like a cryotherapy jet.

[01:22:38] Luke Storey: They

[01:22:38] Lucy Goff: do afterwards, yeah.

[01:22:39] Luke Storey: Yeah. To cool it down 'Cause otherwise you wouldn't be able to- Yeah, exactly ... stand it. You'd melt. It's like it would just burn your face off. Like, that doesn't sound good. But the other thing about it that shocked me, and maybe I just don't, you know, it's not a, it's not, like, something I've looked into, but it's like 2 or $3,000 per treatment- Yeah

[01:22:55] Luke Storey: for the Zerf. I'm like, dog, you could, you know, save up for three treatments and buy [01:23:00] one of your, uh, lima lasers and use it for the rest of your life or for-

[01:23:04] Lucy Goff: Yeah ... 10

[01:23:04] Luke Storey: years ... 10 years. Right?

[01:23:05] Lucy Goff: Then buy another one.

[01:23:06] Luke Storey: Yeah. So that, that's another thing too. I had no idea the cost of some of these treatments is- No, it's

[01:23:12] Lucy Goff: very expensive

[01:23:12] Luke Storey: astronomical.

[01:23:12] Lucy Goff: I mean, you can spend like, you know, a few thousand dollars on a course of microneedling, you know?

[01:23:17] Luke Storey: Really?

[01:23:18] Lucy Goff: It all run... Yeah, it adds up.

[01:23:19] Luke Storey: I had no idea. I see those little shops around, you know, those little-

[01:23:23] Lucy Goff: Now your algorithm will be filled with microneedling now, so.

[01:23:26] Luke Storey: I always keep my phone- Your algorithm will be changed now

[01:23:29] Luke Storey: on airplane mode so it doesn't spy on me and start feeding me- Ah, that's a

[01:23:30] Lucy Goff: good idea. I,

[01:23:31] Luke Storey: I don't, I keep my phone in a Faraday bag. I'm super paranoid. I don't like it. I... All the things you can turn off of the tracking and the AI- Yeah ... like my phone has- No, you

[01:23:39] Lucy Goff: should ...

[01:23:40] Luke Storey: my phone has everything turned off. Oh, my God.

[01:23:41] Luke Storey: And sometimes the phone itself. You, you've got a

[01:23:42] Lucy Goff: pure algorithm then.

[01:23:45] Luke Storey: Well, yeah. Mine is tainted. As I said, I mean, I, they do find what I'm looking at 'cause they'll keep re-feeding it to me. But, um, you know, there are things I'm actually interested in. Uh, okay, what about, uh, what about scars, blemishes, uh, you know, acne, this kind of [01:24:00] stuff?

[01:24:00] Lucy Goff: So scars, it's amazing on even keloid. Um, keloid obviously take longer, hypertr- hypertrophic take longer. Um, but, um, actually I can show you a scar, a C-section. Um, let me show you this actually. So this was a C-section. So this was a C-section originally. So this was C-section. And then half the ... This was, um, eight weeks later.

[01:24:41] Lucy Goff: So this is just naturally what it would've been eight weeks later.

[01:24:45] Luke Storey: What?

[01:24:45] Lucy Goff: So this is naturally eight weeks later. But she used the lima laser on half of it.

[01:24:50] Luke Storey: Yeah, yeah. That's a cool experiment.

[01:24:53] Lucy Goff: This is very cool, isn't it?

[01:24:54] Luke Storey: I wonder, 'cause I've been using it for a while and I don't, you know, I don't take photos, but it'd be interesting to- [01:25:00] Well,

[01:25:00] Lucy Goff: it's a half and half.

[01:25:01] Luke Storey: I know. That's what's cool. Yeah, yeah. You can really see the contrast. But I wonder if I, you know, say for the next three months I only do one side of my face-

[01:25:08] Lucy Goff: Well, we've done that too ...

[01:25:10] Luke Storey: is it gonna look like I have Bell's palsy

[01:25:12] Lucy Goff: or something? No. Some- so it was a man that did it, and he said, "Well, I'm gonna use it on half my face and see if it works."

[01:25:19] Lucy Goff: And it was, um, he went on a Zoom with me and he said, "Oh, my God," like, "I have to warn you before I go on the Zoom, I look like I've had a stroke." And I was going, "Oh, don't be so stupid." Anyway, he actually did.

[01:25:35] Luke Storey: Really?

[01:25:35] Lucy Goff: Half of his face was- It created

[01:25:37] Luke Storey: asymmetry-

[01:25:38] Lucy Goff: It created asymmetry ... from treating one side. Yeah.

[01:25:39] Lucy Goff: Wow. Yeah. So he then did the other half of his face. But, um, no, it genuinely does work. Even on old scars, um, we had somebody that had had heart surgery, um, it was about 12 years ... It was a, the scar was about 12 years old, um, and she always hated it. She ... I [01:26:00] guess, like, you know, a scar, it's, um, it's always got a bad memory attached to a scar- Totally

[01:26:06] Lucy Goff: because by nature of it being there, you know, it was like this- Yeah. You don't

[01:26:10] Luke Storey: have scars from good times.

[01:26:11] Lucy Goff: You don't have scars from a party. No. Well, you might have a scar from a party but- May-

[01:26:15] Luke Storey: maybe, maybe you went to a party, had a really good time- No ... and hurt yourself and the scar is kind of worth it,

[01:26:20] Lucy Goff: but- Exactly

[01:26:20] Luke Storey: it's probably exceedingly rare.

[01:26:21] Lucy Goff: Um, and, you know, very sad stories of, um, women that have had stillbirths that have had to have had, um, a C-section, you know, um, to, um, to, to- part ways with the baby. Oh. You know, like- Yeah ... it's terrible. And then you're left with a scar from... And you haven't even... You know, you've not got a baby at the end of it.

[01:26:45] Lucy Goff: Oh,

[01:26:45] Luke Storey: God, I never thought about that.

[01:26:47] Lucy Goff: So, um, it's... And we've given, um, a lot of lasers to women who have gone through that because, um, it's very traumatic. So it works on old scars, which is [01:27:00] brilliant. Um, yeah. Um, acne, it's very good for... We've got some amazing case studies for acne. Oh. Especially if you take it with the supplement as well, 'cause obviously the supplement helps with inflammation from the inside, and then you've, uh, you know, you use the laser on the outside.

[01:27:17] Lucy Goff: 'Cause acne is an inflammatory, you know, response, so the laser is highly inflammatory. Uh, it's very good for, um, pigmentation. Uh, so it works by, um, dispersing the pigmentation in your dermis. You can't see it any- For a-

[01:27:32] Luke Storey: age spots and the- Age spots ... the

[01:27:34] Lucy Goff: lipofuscin kind of stuff? Yeah, it doesn't work for, um, uh, hormonal pigmenta- nothing gets rid of hormonal pigmentation.

[01:27:40] Lucy Goff: Uh-

[01:27:40] Luke Storey: Except fixing your hormones ...

[01:27:41] Lucy Goff: except for fixing your hormones, exactly. I,

[01:27:45] Luke Storey: I wanna let people know before I forget.

[01:27:46] Lucy Goff: Yeah, go on. Um,

[01:27:47] Luke Storey: I, I al- always forget to do this until we're toward the end, and I- Actually,

[01:27:51] Lucy Goff: rosacea, it's very good for rosacea. Oh,

[01:27:53] Luke Storey: really?

[01:27:53] Lucy Goff: Yeah, redness. I had a

[01:27:54] Luke Storey: friend that used to get that.

[01:27:55] Lucy Goff: Yeah.

[01:27:56] Luke Storey: It was weird, man. Yeah. His whole face would turn like- Yeah ... red and [01:28:00] kind of leathery.

[01:28:00] Lucy Goff: Yeah.

[01:28:01] Luke Storey: It's brutal. Uh, what I was gonna tell people- Go on ... that wanna get one of these Lyma lasers is we got a discount for you. The code is Luke10, as it often is, and the website is lukestory.com/lyma, and we're also gonna make that clickable in the show description, so I'm sure people listening that are like, "Oh my God, I wanna get one of these," or they wanna check it out, uh-

[01:28:23] Lucy Goff: Or you can go to, um, lyma.life, L-Y-M-A.life- Okay

[01:28:27] Lucy Goff: L-I-F-E, and put the code into the checkout.

[01:28:30] Luke Storey: Oh, cool.

[01:28:31] Lucy Goff: Yeah. Beautiful. Luke10 into the checkout.

[01:28:33] Luke Storey: I love it.

[01:28:33] Lucy Goff: Um- You get 10%. We never do discounts, but-

[01:28:36] Luke Storey: Well, thank you for doing that ... we do it for you. I find it's nice when people... You know, I mean, I just like learning about this stuff, and when I find something super cool, I feel beholden to share it with the audience, but I also want them to get a hookup too.

[01:28:50] Luke Storey: Um, so I appreciate that, especially when something's expensive. 10%, you know, is meaningful more so than-

[01:28:55] Lucy Goff: Oh, actually, you can also get it on your FSA points, [01:29:00] FSA, HSA.

[01:29:00] Luke Storey: Really?

[01:29:00] Lucy Goff: Yeah. Uh- Interesting ... so that'll get you, um- Oh, '

[01:29:03] Luke Storey: cause you guys got the FDA

[01:29:04] Lucy Goff: clearance-

[01:29:04] Luke Storey: Yeah,

[01:29:05] Lucy Goff: yeah ...

[01:29:05] Luke Storey: hooked it up.

[01:29:06] Lucy Goff: So that gets you, I think, between 30 and 40%- Epic

[01:29:09] Lucy Goff: if you pay on your FSA points.

[01:29:12] Luke Storey: Epic. Do you guys have your own version of the FDA in the UK and in Europe that you had to deal with also?

[01:29:19] Lucy Goff: Oh, yeah, that's even worse. That, that's, that's- ... that, that's-

[01:29:23] Luke Storey: Sorry,

[01:29:23] Lucy Goff: I just responded.

[01:29:24] Luke Storey: Well,

[01:29:24] Lucy Goff: it was... No, that's, um, MDR, but, um, yeah, that, that's a whole

[01:29:31] Luke Storey: Is the FDA really like the gold standard?

[01:29:33] Luke Storey: I mean, is that-

[01:29:33] Lucy Goff: The FDA is brilliant because it's logical, and if you follow... And, and you have to follow a process, and they've defined this technology, so they, they acknowledge this technology. Um, the Eur- Europe has changed its regulation, and they're lumping this technology in with, um, anything else that [01:30:00] they couldn't define.

[01:30:00] Lucy Goff: So it's not really kind of, um... We're pushing at the moment for it to have its own, uh, definition.

[01:30:09] Luke Storey: Oh, okay.

[01:30:09] Lucy Goff: Um, so it

[01:30:10] Luke Storey: doesn't- So they just kind

[01:30:10] Lucy Goff: of lumped it in a random category? They've lumped it in a random category, yeah, with like, um- Hair removal lasers, which is- Oh ... not, no.

[01:30:19] Luke Storey: Yeah, yeah.

[01:30:20] Lucy Goff: Um, so the- Speaking

[01:30:20] Luke Storey: of hair, I'm glad you mentioned that word.

[01:30:22] Luke Storey: I, I forget what the wavelength is, but I, I know there's been a, a decent amount of research on, you know, hair loss, like regrowing hair for men and things like that. I know- Yeah ... I always forget what it is. I have a red light cap I put on sometimes. I, I don't know. I don't, I never take before and after pictures, so I don't know if it's working.

[01:30:41] Luke Storey: I could... Maybe I would've been way more bald by now and I just don't know it, you know?

[01:30:45] Lucy Goff: No, there's lots of evidence for cold laser for hair regeneration. So if you've gone bald, so if the hair follicle has completely died, it will not bring it back. It's

[01:30:55] Luke Storey: a wrap.

[01:30:56] Lucy Goff: It's a wrap. Uh, or it's a hair transplant.

[01:30:59] Luke Storey: [01:31:00] Yeah.

[01:31:00] Lucy Goff: Um, but if you've- You're

[01:31:01] Luke Storey: going to Turkey ...

[01:31:01] Lucy Goff: you're going to Turkey. Get on that plane to Turkey. I, I

[01:31:05] Luke Storey: have a friend that did that.

[01:31:06] Lucy Goff: Yeah. I mean, he's Persian,

[01:31:07] Luke Storey: so

[01:31:07] Lucy Goff: it was n- Lots of people go ... it was less risky ... well, there's a very good guy in London actually that does it as well. But if you've got thinning hair, that's the time to use cold laser, because- All right.

[01:31:15] Lucy Goff: That's my time ... the hair follicle hasn't died, and then you can really, uh, you can, you can save, save your hair

[01:31:23] Luke Storey: with cold laser. And do, do you know if 808 is one of the, the good, uh, wavelengths for

[01:31:27] Lucy Goff: hair growth? It is. Um, 808 or, um, or red.

[01:31:31] Luke Storey: Oh, okay. Oh, like the, um, what is it? '

[01:31:34] Lucy Goff: Cause ultimately you're just regenerating the hair follicles.

[01:31:37] Luke Storey: Got it, got it. Okay. Excellent, excellent. Uh-

[01:31:41] Lucy Goff: Anything in the 600s.

[01:31:42] Luke Storey: Right, right. What's the one that they use a lot? 660, I think.

[01:31:46] Lucy Goff: 624 or anything in that range usually.

[01:31:48] Luke Storey: Yeah, yeah, yeah.

[01:31:48] Lucy Goff: Yeah.

[01:31:49] Luke Storey: Um, have you looked, this is a g- kind of a- ... far out question, but have you looked at the interaction between 808 and methylene blue?

[01:31:57] Luke Storey: You know, methylene blue has this [01:32:00] affinity for certain, um, uh, light frequencies where it- No ... potentiates the power of it. I have a friend- No ... that does, um, you know, methylene blue IVs and then hooks you up to all these red light devices, and there's, there's something there. I wonder.

[01:32:15] Lucy Goff: No, but maybe we should.

[01:32:18] Luke Storey: Yeah. It's cool. Methylene blue's cool. I mean, you gotta kind of use it right, but it's, it's one of the only kind of non-natural, totally synthetic things that I use on a pretty regular basis.

[01:32:29] Lucy Goff: I'm gonna look into that. I,

[01:32:30] Luke Storey: I always- You've

[01:32:30] Lucy Goff: taught me some- I love it when

[01:32:32] Luke Storey: people teach me. I always try to, uh, make sure I'm getting some kind of red light, whether it's sun or red light therapy or lasers or something, when I know I have methylene blue in my blood, like you mentioned the- Yeah

[01:32:41] Luke Storey: intranasal laser.

[01:32:42] Lucy Goff: Yeah.

[01:32:43] Luke Storey: You know, it's getting such direct exposure to your- Yeah ... bloodstream as it goes through. I'm gonna

[01:32:47] Lucy Goff: look that up-

[01:32:47] Luke Storey: Yeah ...

[01:32:48] Lucy Goff: on the plane.

[01:32:48] Luke Storey: Yeah, yeah. I've got

[01:32:49] Lucy Goff: nothing else to do.

[01:32:50] Luke Storey: Well, I like to learn, you know- I love to learn ... from my guests, but it's also cool if I can share something- No, thank you

[01:32:55] Luke Storey: 'cause sometimes people, I'll tell them something and then they take off and run with it and develop something cool. [01:33:00]

[01:33:00] Lucy Goff: No, well- I won't steal the idea

[01:33:03] Luke Storey: No, it's not my idea. It's not my idea. It's, it's pretty well known in the, you know, in the, in the deep woods of the biohacker community that there's a, a real great relationship between the, uh, methylene blue and different, uh, wavelengths of red light, so.

[01:33:18] Lucy Goff: Well-

[01:33:19] Luke Storey: It's not a new thing ...

[01:33:19] Lucy Goff: there's a whole world to d- I mean, I didn't discover anything at school outside of cooking a roux sauce. So whatever else. The cross stitch. So no, I'm really enjoying learning a lot in my adult life-

[01:33:33] Luke Storey: So

[01:33:34] Lucy Goff: fun ...

[01:33:34] Luke Storey: going through this. So fun. Well, man, I, uh, I'm so excited to meet you and just pumped about what you guys are up to.

[01:33:40] Luke Storey: It's rare that I discover something new where I'm like, "Holy shit, these guys nailed it." This is, this is really new. It's like category defining, right? Yeah. You've really disrupted- No, it's,

[01:33:50] Lucy Goff: I mean-

[01:33:50] Luke Storey: You've disrupted a really cool industry that is unfortunately still quite niche. I think what you've done going in the, you know, kind of cosmetic [01:34:00] Trojan horse method of like, "Oh, cool, you can look more beautiful," but now you're kind of opening up people- Yeah

[01:34:06] Luke Storey: to this technology. No,

[01:34:07] Lucy Goff: what's this space? And, and- Yeah, it's like- ... we're widening out our claims to pain and, and all sorts

[01:34:12] Luke Storey: of other things. Yeah ... totally, you know, 'cause you, you know, bring in like, you know, the normies are gonna wanna just get the cosmetic, but then the rest of us are like, yeah, it's nice to look nice, but, uh,

[01:34:22] Lucy Goff: how- It's nice to not have a painful knee

[01:34:23] Luke Storey: right. What if we can actually- Yeah ... start to heal on a deeper level?

[01:34:27] Lucy Goff: So- What if my shoulder- Super cool ... didn't hurt?

[01:34:28] Luke Storey: Yeah. No, to my thumb. What if my elbow

[01:34:29] Lucy Goff: didn't hurt?

[01:34:30] Luke Storey: I'm gonna, I'm gonna go hard on my thumb and I'm gonna- Golfers, yeah ... report back to you guys. Uh, any counterindications for people that have less or more melanin, like darker or lighter skinned people?

[01:34:41] Luke Storey: Or is it the same? Does it work kind of the same for everyone?

[01:34:43] Lucy Goff: Well, actually, um, so this technology you can use on all, um, skin tones. And actually if you've got more pigment in your skin, it works a bit better because it lets more light in. So you'll get- Right ... a faster result if you've got darker skin.

[01:34:58] Lucy Goff: Right. So if

[01:34:59] Luke Storey: you, if

[01:34:59] Lucy Goff: you have- [01:35:00] It's safe on all skin-

[01:35:00] Luke Storey: Okay ...

[01:35:01] Lucy Goff: on all skin tones. '

[01:35:02] Luke Storey: Cause that's the, that's the thing, if you have really dark skin, your requirement for sun is much greater than someone who's fair skinned. I mean, if you- Yeah ... look at like where people, you know, kind of originated from- Yeah ... in relation to the equator, right?

[01:35:16] Luke Storey: It's like people, um, need a lot more sun if they've come from that part of the world versus people that are, you know, Scandinavian or something like that.

[01:35:24] Lucy Goff: Exactly.

[01:35:24] Luke Storey: It's interesting.

[01:35:25] Lucy Goff: No, you need, uh... Which is why, um, obviously, you know, if you've got a darker skin tone, you need to make sure that you've got, um, enough vitamin D in you-

[01:35:35] Luke Storey: Yeah

[01:35:36] Lucy Goff: which, uh, you know, you, you maybe take a greater vitamin D supplement.

[01:35:41] Luke Storey: I just like how you say vitamin.

[01:35:43] Lucy Goff: Vitamin. I've got a terrible, I- I've got a northern accent. You don't want my

[01:35:49] Luke Storey: accent. So your, your, your, your, uh, English accent is Northern, right?

[01:35:53] Lucy Goff: Yeah. I'm northern.

[01:35:54] Luke Storey: It's so interesting 'cause I think to most Americans, like all British accents sound the same, but I've [01:36:00] traveled quite a bit there-

[01:36:01] Lucy Goff: Yeah

[01:36:01] Luke Storey: and really noticed. I mean, it's maybe not as extreme, at least to us as if you, you know, you talk to someone from Alabama versus New Jersey.

[01:36:09] Lucy Goff: Yeah.

[01:36:10] Luke Storey: Where it's quite-

[01:36:10] Lucy Goff: No, I mean, it's not an- ...

[01:36:11] Luke Storey: quite a different dialect ...

[01:36:12] Lucy Goff: extreme accent, but, you know-

[01:36:13] Luke Storey: But I pick it up. No, I have

[01:36:14] Lucy Goff: a friend- Really? ...

[01:36:15] Luke Storey: I have a friend from Manchester, actually

[01:36:18] Lucy Goff: the same- Oh, well, I'm, so I'm from very near Manchester.

[01:36:19] Lucy Goff: Okay. There

[01:36:19] Luke Storey: you go.

[01:36:20] Lucy Goff: My sister lives there.

[01:36:21] Luke Storey: There you go. Yeah. So my, my friend James Todd, shout out to James if he ever hears this. He-

[01:36:25] Lucy Goff: Well, James, you're an enemy. Well, I already- I'm from Leeds and he's from Manchester ...

[01:36:28] Luke Storey: I, I called him out 'cause he's the one that did the hair transplants. I don't think he would mind me sharing that publicly.

[01:36:33] Luke Storey: Wow. But, um, but you know, hanging around him is like, oh, he has a different accent than my friend who's like the Cockney, you know, kid that grew up in East London or something. Yeah. Right? So it's, it's interesting. There, they're definitely, I wouldn't say different dialects, but if you hang around enough Brits, eventually you start to notice that it's not just all Austin Powers.

[01:36:51] Lucy Goff: No, it's dif- no, it's not all Austin Powers. Yeah. Nobody's Austin Powers. Yeah. Except for Austin Powers

[01:36:58] Luke Storey: Yeah.

[01:36:58] Lucy Goff: Um, actually Liz [01:37:00] Hurley uses the Lima Laser. She was a-

[01:37:02] Luke Storey: Oh, really? Yeah,

[01:37:03] Lucy Goff: she was rather-

[01:37:04] Luke Storey: Cool, cool. Yeah. Have you found, um, do you have like a s- s- that kind of, do you have a few celebrity proponents, like people that have discovered this- Oh

[01:37:13] Luke Storey: that need to look

[01:37:14] Lucy Goff: good on camera and things like that? There's so many celebrities that, um, that use the Lima Laser. In fact, I was at a lunch on Monday with, um, Martha Stewart and Courteney Cox. Um, and Martha was saying that she uses the Lima Laser when she's hanging upside down in one of these yoga-

[01:37:31] Luke Storey: Yeah, yeah, yeah

[01:37:31] Lucy Goff: upside down machines. Um, and then Courteney Cox was saying that she uses two Lima Las- two of the smaller Lima Lasers every day. Um, so no, I mean, like I'm always like, wow, when I f- when I, um, you know, see, um, you know, these Hollywood celebrities are getting in touch, say how much they love the Lima Laser, it really means a lot.

[01:37:51] Lucy Goff: That's cool. I mean, that's,

[01:37:53] Luke Storey: you know, when people have a big audience like that and they can, um, authentically share something, they got a big [01:38:00] microphone.

[01:38:00] Lucy Goff: But, you know, I guess at the end of the day, you know, I, I do, I'm, I'm a humble pers- you know, I'm from the north of England. I'm a humble person, and, and I always think, you know, the biggest, um- Something that means so much to me is obviously I started Lyma at a time in my life when I had hit rock bottom.

[01:38:21] Lucy Goff: And when I hear people, you know, customers contact us to say how Lyma has changed their life, uh, you know, maybe they'd had a scar, you know, poor... You know, people that have, you know, um, uh, want to get rid of scars or they've got an issue with their skin that they wanted to get rid of and they haven't felt confident and now they do.

[01:38:42] Lucy Goff: You know, that's really the-- that's what really makes me, uh, really proud and kind of, I think, well, you know, I've stuck true to my aim of changing people's lives, which means so much to me.

[01:38:55] Luke Storey: Beautiful. Last question for you. Who have been three teachers or teachings [01:39:00] that have influenced you and your life and contributed to who you are today?

[01:39:04] Lucy Goff: Three. Um, well, I do- I never know I can never remember who wrote it, but The Art of War is a book that I have-- Well, I, I read it, um, when I was in my early 20s and it's, you know, the, the teachings in that book helped me in business, helped me with my family, helped me with myself, with the relationship I have with myself, and, and helped give me a lot of strength and make me, um, kind of accept a lot of what is and not fight it.

[01:39:42] Lucy Goff: So definitely The Art, The Art of War. Um, I say my mum. You know, my mum has not had, um, always the easiest life. She's raised five children, um, and she's-- I get my strength from her. Um, I definitely get my strength [01:40:00] from her and I would not have done it without her. I mean, both of my children give me strength, um, and I learn a lot from, but I've, I've really learned Well, I guess 'cause she's older.

[01:40:14] Lucy Goff: You know, my daughter, um, I learn so much through her, um, and I see so much of myself in her, and I want to always help her, you know, kind of mitigate some of the stuff that I went through. Um, and she never fa- she never, ever ceases to amaze me. You know, she's, she's not got a typical brain. She's got a very special brain.

[01:40:43] Lucy Goff: Um, and she, she makes me, she just ma- she makes me despair at times, but she makes me smile as well, and she definitely... She was the reason that I started Lima, 'cause, you know, uh, we were there together in the operating room, [01:41:00] and I didn't realize everything that was gonna happen from that moment that would bring me to this sofa today.

[01:41:07] Lucy Goff: So it's a mixture of probably those three. It's a cocktail of those three. Well, one book and two people.

[01:41:16] Luke Storey: I love it. What's, uh, what's the author of that?

[01:41:19] Lucy Goff: I know. It's like, it's, it's definitely- Robert

[01:41:22] Luke Storey: Greene.

[01:41:22] Lucy Goff: No, no, no. It's not. Oh, you- It's a Chinese-

[01:41:24] Luke Storey: Oh, you're talking about the, the-

[01:41:32] Luke Storey: The Art of War ... yeah.

[01:41:32] Lucy Goff: Yeah. Yeah. Yeah. It's definitely not Robert Greene. It's like, it's like a ancient text. I think, I think- Yes, it's an ancient text.

[01:41:33] Luke Storey: Oh, he wrote The Laws of Power or something. Yeah, a different book. Okay, got

[01:41:37] Lucy Goff: it. No, it's called The Art of War, but also Where's My Keys? It's like the Tao

[01:41:39] Luke Storey: Te Ching.

[01:41:40] Luke Storey: I mean, it's like-

[01:41:40] Lucy Goff: Yeah.

[01:41:41] Luke Storey: Right. Okay. Yeah.

[01:41:42] Lucy Goff: Yeah, yeah, yeah.

[01:41:42] Luke Storey: Got it. Yeah. Yeah. It's one of those names that's thrown around. I, I thought for a minute you were talking about The War of Art, which, by Steven Pressfield- No,

[01:41:49] Lucy Goff: no. The Art of War ... who

[01:41:50] Luke Storey: was on the show recently, which is an incredible book about creativity, but I think he, you know, he did a play on that, on the title that you referred to.

[01:41:57] Lucy Goff: Yeah, maybe.

[01:41:58] Luke Storey: Yeah.

[01:41:58] Lucy Goff: Yeah.

[01:41:59] Luke Storey: Well, thanks for [01:42:00] doing awesome work in the world. Thank you for your mission. No, thank you. Thank you for

[01:42:04] Lucy Goff: doing something- Thank

[01:42:05] Luke Storey: you ... super dope and sharing it with me and, uh, you know, adding yet another really cool tool to have in our house here- ... to use. And, and I'm, I'm, like, now

[01:42:14] Lucy Goff: that- Well, you've got many...

[01:42:15] Lucy Goff: This house is, like, honestly, it's amazing.

[01:42:18] Luke Storey: I mean, there's a lot

[01:42:19] Lucy Goff: of- I don't wanna leave.

[01:42:19] Luke Storey: I know. Well, I, I don't ever leave.

[01:42:21] Lucy Goff: I know. I don't wanna leave.

[01:42:23] Luke Storey: I've literally- I'll move into your spare room. Yeah. I, I- Bring my kids with me ... you have to do the mileage thing on, for your car insurance here, you know? Yeah.

[01:42:29] Luke Storey: And, and I report and it's like, "Oh, yeah, it went up 300 miles in a year." Like, I literally, I, I don't go anywhere, especially 'cause I've been writing for a couple years, so yeah, I, I gotta keep myself- Oh, no ... uh, entertained.

[01:42:39] Lucy Goff: You are an inspiration. You genuinely are. Well, so are you. So thank you so much. Yeah.

[01:42:44] Lucy Goff: Thank you. Thank you. Thank you for having me.

[01:42:50] Luke Storey: Big thanks you guys for hanging with me on this week's episode and making me part of your journey. Now, before we wrap up, let me tell you about a project I've just leveled [01:43:00] up. After years of neglect, my YouTube channel just got a makeover, and if you haven't checked it out lately, you are missing out.

[01:43:07] Luke Storey: Every new podcast episode now comes with a trailer so you can sample the vibe before diving into the full show. And with a library of 600 plus episodes to explore, you'll always find a conversation that hits home. And there's another cool part. YouTube is also a place where you get your questions answered from me directly.

[01:43:25] Luke Storey: So drop a comment, and if your question's a good one, I'll do my best to answer it. So if you wanna get in the mix, head over to youtube.com/lukestory and make your voice heard. Whether you want a quick hit from the trailers, to binge through the years of archived wisdom, or to join the conversation yourself, youtube.com/lukestory is where it all happens

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