Robert (Robby) Sansom is Co-Founder & CEO at Force of Nature, a regeneratively sourced meat company based in Austin, TX.Robby’s roots run deep in the natural food community. As CFO/COO at EPIC, Robby spent much of the last decade studying regene…

Robert (Robby) Sansom is Co-Founder & CEO at Force of Nature, a regeneratively sourced meat company based in Austin, TX.

Robby’s roots run deep in the natural food community. As CFO/COO at EPIC, Robby spent much of the last decade studying regenerative agriculture at ranches all over the world. Through this education, Force of Nature was co-founded with the intention to accelerate the creation of a global regenerative supply network. Force of Nature works in partnership with land stewards, ranchers and farmers committed to creating a positive return on the planet. With Force of Nature, consumers now have the ability to invest in environmental regeneration by consuming meat that is good for the planet.

Born and raised in Austin, TX, he received both a bachelor’s degree and a master’s degree from the University of Texas. When he’s not building businesses aimed at saving the world, Robby can be found on a trail, ocean, mountain, or field, always making time to appreciate nature and explore his surroundings. Robby is also a land steward at ROAM Ranch, where he owns regeneratively managed bison.

Discourse around meat production and eating meat is fraught with judgments, misconceptions, and a disconnection to the natural world and ecosystem at large. 

My time in Texas has brought me closer to the end cycle of an animal's life, and the courageous acts of butchery that conscious land stewards – such as today's guest, Robby Sansom – are committed to. I recently joined him during a harvest of a Bison which was mind-blowing. 

Robby's regenerative farm, Force of Nature, was founded on the belief that one can and should enjoy meat without sacrificing their values. We all know the dark side of industrial farming and have been force-fed a lot of hype around the virtuous wonders of plant-based eating and agriculture. On the other hand, regenerative farming offers the truly revolutionary opportunity to collaborate with the natural world in a way that's actually beneficial for the planet. 

Sink your teeth into this juicy episode where Robby and I carve out space for an alternative agricultural reality to the dysfunctional one that's eating this planet alive. 

 

03:50 — The Harvest of a Bison 

  • Nourishing life beyond its own

  • Giving consumers a choice to be intentional with what they eat

  • What it feels like being witness to an animal’s death

  • How the modern experience disconnects us from the natural world 


23:16 — Conventional, Organic, and Regenerative Farming 

  • The evolution of conventional farming 

  • Combatting nature’s food systems 

  • Exploring the organic food movement and its shortcomings

  • The environmental crisis caused by tilling soil 

  • Soil loss and food insecurity – imagining what will happen if we don’t move towards regenerative farming


46:54 — How Farmers Can Transition Into Regenerative Farming?

  • How Force of Nature helps land stewards shift gears

  • Variety of proteins and celebrating food diversity 

  • Livestock setting versus regenerative farming animals

  • How animals revitalize the soil

  • Allowing domestic animals to express their wild tendencies 

  • Engaging the consumer to vote with their meat purchases


1:26:20 — Debunking Myths About Meat 

  • Framing a profitable narrative 

  • The real carbon impact of beef

  • Monocropping of plants

  • Reconciling my relationship with meat 

  • Meat production and wasting water 

  • Why a synthetic, processed, plant-based meat disrupts the environment

  • The soil and weather connection 

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