187. Building A Health & Wellness Empire with MindBodyGreen's Jason Wachob

Jason Wachob

DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.

Jason is the founder and CEO of mindbodygreen and the author of Wellth. He has been featured in the New York Times, Entrepreneur, Fast Company, and Vogue, and has a B.A. in history from Columbia University, where he played varsity basketball for four years.

DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.

This episode of The Life Stylist comes to you straight from MindBodyGreen HQ, the home of all things healthy living. Our guest and tour guide through the world of wellness is Jason Wachob, CEO of MBG.

Excruciating back pain led Jason to yoga – and that opened the doors to a whole new world of physical, emotional, and spiritual health. So Jason started studying wellness science, and he realized that being healthy isn’t eating low-fat cottage cheese with Splenda every morning. Who knew?

True wellness is a blend of mental, physical, spiritual, emotional, and environmental wellbeing – and all of these things are interconnected! That’s why MindBodyGreen is one word, not three. You can’t meditate and eat organic all day and then throw toxic products all over your body. It just doesn't work.

We get into everything from the (sometimes questionable) marketing within the wellness industry to monetizing a fulfilling passion to the questionable promotion of psychoactive drugs as a path to enlightenment.

It’s a fun and eye-opening ride, so strap in and get ready to learn.

Topics Discussed In This Episode:

  • The latest and greatest happenings at MindBodyGreen
  • Why Erewhon and Whole Foods aren’t the beginning and end of wellness
  • How to begin monetizing a passion project
  • Growing from 0 to 10 million unique visitors a month
  • Why it’s so exciting that we’re living in a time where Eastern wisdom is meeting Western medical science
  • The future of medicine is functional
  • How you can avoid getting caught up in the dogma of what you’re eating (and why that’s  a problem)
  • The good and bad of supplements: marketing vs. efficacy
  • How Jason reduces stress and relaxes
  • What’s up with the CBD industry?
  • Why going outside of yourself through psychoactive drugs or “medicines” isn’t true wellness
  • How people justify things that are fun as good for you
  • The best high in the world
  • How Jason and his wife navigated the conception and birth process
  • What you can do to encourage brain health and cognition – without taking anything!
  • The yoga teachers who helped Jason heal his back

More about this episode.

Watch it on YouTube

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