Cameron is a researcher, writer, entrepreneur, and the founder of Tru Kava, a company that is striving to set the industry standard for quality, safety, and education around kava within the mass market. Tru Kava is focused on developing scalable user-friendly products that deliver the full therapeutic action of the traditional kava drink, which is the only form that has been highly prized in south pacific islands for over 3000 years.

Since discovering the amazing effects of traditional kava during his own chronic illness, Cameron spent many years investigating every aspect of kava and has collaborated with many of the most prominent experts in the world within the fields of kava research and historical kava use. The goal of this project is to provide the safest and most effective kava products on the market, as well as educate the public on the complex story surrounding kava, explaining some of the myths, the massive variation of quality on the market, and the many amazing benefits that kava can offer to the modern world when it’s used correctly in its traditional form. It is an initiative to educate on the clear distinction that the scientific literature and historical accounts have made between safe and questionable kava products, as well as to advocate for the use of only lab-tested safe kava varieties.

Cameron George is quickly becoming a Life Stylist veteran guest, and for good reason. To refresh your memory, he is the founder of Tru Kava, a growing company espousing the incredible benefits of kava as a therapeutic plant medicine.

In this conversation, we go deep into the plant medicine renaissance and why there has been such a resurgence in interest in this field – before touching on the historic uses of plant medicine and why kava plays such a significant role in parts of the world.

We also unpack the psychological and spiritual aspects of humanity, from the search for purpose and meaning to embracing imperfections and the drive toward heightened consciousness. It’s a fascinating and free wheeling discussion that I know you’ll enjoy.

Visit lukestorey.com/trukava and use code LUKE20 for 20% off your first order! TruKava carbonated drinks coming this Summer!

 

07:00 — The Plant Medicine Renaissance

  • How plant medicine expands and optimizes consciousness

  • Playing off of the two hemispheres of the brain

  • The intentionality of plant organisms

  • Seeking meaning and purpose

27:54 — Embracing Life’s Contrasts

  • Embracing imperfection

  • Utopia cannot exist without contrast

  • Bad experiences vs. painful experiences

  • The value of going outside of your mind

  • The human drive to alter consciousness

  • Doing things to improve your life

  • How plants communicate with us

  • Why we’re numb to the way nature communes with us

1:36:06 — Learning About Kava

  • What kava is and how it works

  • The origins of kava in indigenous tribes

  • Changing your thought patterns

  • How kava aids addiction

  • Kava as an alcohol substitute

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