Seasoned entrepreneurial and intrapreneurial business champion. Serial Entrepreneur. One Inc. 500 success. Technology product development and marketing. From advertising to laser to internet and software. Working with CEOs, company founders and management remains a passion. Clear grasp of the startup-to-sellout process, including most of the nuts and bolts of getting companies through the hurdles. Follow technology and business trends, and apply the good ones daily.

The talented Mr. Noots, or as the powers that be know him, Mark Effinger, is the brilliant mind behind Nootopia formulas, a batch of life changing brain optimization products you’ve heard me talk about frequently on this show ever since I was gifted a sample set by our mutual friend and collaborator, Matt Gallant.

Of course, I got to experimenting with them right away, probably too much as you'll learn in this episode. They've become an integral part of my daily routine – just such a game changer – and I've seen a few products in my days of experimentation.

Mr. Noots brings the energy in this one, and the mind blowing science, in this fun and free-wheeling episode – starting with a tragedy that’s inspired triumph, into a sidebar where we celebrate the heritage of rock n’ roll, and sticking the landing with a mushroom trip tennis tournament. Buckle up for a wild ride.

And if, by the end of this episode, you’re curious to check out the amazing Nootopia formulas that we cover, visit nootopia.com/lukegenius and use code ‘LUKE10’ for 10% off your purchase.

 

00:07:27 — Becoming Mr. Noots

  • Childhood experience with meditation, engineering, and spiritualism  

  • His wife’s tragic passing as a result of opioid addiction 

  • First experiments with nootropics in the 90s

  • Newsworthy.ai

  • Neurotransmitters and the different brain states 

00:44:38 — Treating Neurochemical Imbalances 

  • The hyper focused side of ADHD

  • GABAlicious by BiOptimizers (coming soon)

  • Modafinil’s use and history 

  • The process of launching a pharmaceutical

  • The truth about SSRIs 

  • NCBI and examine.com as resources 

  • The first ever Buddhist-friendly mouse lab 

  • Frequency extraction methods in mushrooms 

01:18:50 — Nootopia Product Deep Dive 

 

01:55:21 — Nootropics & Microdosing 

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