Rick Rubin is an American record producer and the co-president of Columbia Records. Along with Russell Simmons, Rubin was the co-founder of Def Jam Records and also established American Recordings. With the Beastie Boys and Run–D.M.C., Rubin helped popularize hip hop music. MTV called him "The most important producer of the last 20 years." In 2007, Rubin was listed among Time's 100 Most Influential People in the World.

Today's guest, for many, requires no introduction. Rick Rubin is an American record executive and producer with one of the best beards in the business. He's the co-founder of Def Jam Recordings, founder of American Recordings, and former co-president of Columbia Records. 

He’s worked with a laundry list of hugely successful bands and artists from various genres, including The Beastie Boys, Run DMC, Metallica, The Cult, Weezer, Rage Against the Machine, Johnny Cash to name a few. He has a podcast on the craft of music called Broken Record, and an epic, brand new podcast called Tetragrammaton. This year, he also released his first book, The Creative Act: A Way of Being.

Rick's perspective on life and creativity is truly inspiring and instructive. We recorded this episode at Rick's house in Malibu. It was a blast catching up and distilling his wisdom on life, creativity, and of course, music. We get into all sorts of fun in this episode, including Rick's experience practicing transcendental meditation from a young age, why it took eight years to complete his new book, and why he wasn't interested in writing a book about his career in music. 

Let's get our creative juices flowing with the wisdom of Rick Rubin. Enjoy the ride and as always, share it with some friends.

 

If you want to learn about why our financial system is rigged against us, and how to fortify yourself and your financial future, join Luke and Dr. Christiane Northrup on Friday, June 2nd for a live webinar all about precious metals and real money. Sign up at lukestorey.com/realmoney.

 
 

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LISTEN

WATCH

00:06:09 — Rick Rubin’s Approach to Vitality & Iconic Role in Music

  • Rick’s health regimen lately and latest approach to vitality

  • The Source Family Starman Meditation

  • Documentary: The Source Family

  • Podcast: Tetragrammaton

  • Podcast: The Broken Record 

  • Giving flowers to The Stooges and Iggy Pop

  • Rick’s role in producing the Electric album by The Cult

00:22:16 — The Purpose Behind Rick’s Book: The Creative Act

00:45:02 — The Essence of Art: Tapping into the Subconscious & Removing Ego

  • Rick’s unique writing process 

  • Tapping into the subconscious for ideas 

  • The role of the ego and intellect in creative projects 

  • Byron Katie: thework.com 

  • How art can easily become overproduced 

  • The sensitivity of artists and prevalence of addiction

01:08:47 — Cultivating a Creative Way of Being & Reframing Self-Doubt

  • The invitation for us all to be creators

  • The impact of meditation on Rick’s life

  • How to reframe self-doubt

  • Marshall Rosenberg's work with a non-violent communication: cnvc.org

  • Rick’s experience working with Johnny Cash and other timeless artists

  • Rick Rubin’s biggest influence in music

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